Growth & Demand Marketing Manager: Lifecycle & ABM Leader

Waabi; San Francisco (CA); On-site; USD 140,000 - 170,000; Full time

Job summary

Waabi is seeking a Growth and Demand Marketing Manager to build and run a demand generation engine from the ground up. You’ll shape lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified opportunities for sales.

You’ll collaborate with Brand, Event, and Product Marketing leaders, with room to scale into a broader growth function. You’ll own end-to-end campaigns, write thought leadership content, and leverage AI tools to accelerate output, while

Qualifications

• 6+ years in B2B marketing, demand generation, or growth marketing, ideally at a small or early-stage company.
• Track record building and optimizing lead-gen and lifecycle programs — including email nurture campaigns — from strategy through execution.
• Comfort and success doing hands-on outbound/prospecting work alongside strategic marketing work.
• Experience measuring and optimizing against CAC or similar funnel metrics.
• Strong analytical skills — comfortable pulling and interpreting campaign, funnel, and CAC data to drive decisions (Excel/Sheets required; SQL or BI tool experience a plus).
• Strong writer — able to independently produce thought leadership content (white papers, webinars) and email copy.
• Hands-on experience deploying AI tools in a marketing workflow, not just familiarity with them.
• Comfortable operating without a large team — self-directed, resourceful, willing to do unglamorous work.
• Open-minded and collaborative team player with the willingness to help others.
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.

Responsibilities

• Develop and execute lifecycle marketing programs — including nurture tracks and email campaigns — that guide senior technology decision makers in logistics through awareness, consideration, and conversion.
• Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition.
• Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself — giving you direct control over your own funnel's quality, not just its volume — and handing sales-ready opportunities to the sales team.
• Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix.
• Own lower-funnel digital campaigns — paid search/social, retargeting — and account-based marketing programs targeting senior logistics decision makers at named accounts. Brand and upper-funnel awareness campaigns are owned by the Brand Marketing Manager.
• Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing to plan and deploy integrated campaigns — including email and nurture programs — that increase commercial velocity.
• Build and manage segmented email nurture campaigns that move leads through the funnel, keeping messaging relevant to where each prospect is in their buying journey.
• Write white papers, host webinars, and produce other thought leadership content — using AI tools to accelerate production where useful — that resonates with senior logistics technology buyers and drives measurable lead flow.

Job description

Waabi is seeking a Growth and Demand Marketing Manager to build and run a demand generation engine from the ground up. You’ll shape lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified opportunities for sales.

You’ll collaborate with Brand, Event, and Product Marketing leaders, with room to scale into a broader growth function. You’ll own end-to-end campaigns, write thought leadership content, and leverage AI tools to accelerate output, while