B2B Growth & Demand Marketing Lead — AI-Driven

present of AI; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Waabi in San Francisco seeks a hands-on marketer to build a demand generation engine from scratch on a small team. You will drive B2B growth marketing, run email nurture and lifecycle programs end to end, and personally handle outbound prospecting to fuel the funnel.

You will analyze CAC and funnel data, craft messages for senior buyers, and write white papers and webinars to accelerate campaigns. AI helps speed content, but decisions stay data-driven.

Qualifications

• Several years of B2B demand or growth marketing experience.
• Runs email nurture and lifecycle programs end to end.
• Willing to do outbound prospecting personally.
• Comfort with funnel and acquisition cost data.
• Independent writing of white papers and webinars.

Responsibilities

• Build a demand generation engine from scratch on a small team.
• Plan, execute and optimize end-to-end campaigns across channels.
• Prospect outbound opportunities and drive pipeline growth.

Skills

Demand generation

Growth marketing

Email nurture

Lifecycle marketing

Outbound prospecting

B2B marketing

Data analysis (CAC/funnel)

White papers & webinars

Job description

Waabi in San Francisco seeks a hands-on marketer to build a demand generation engine from scratch on a small team. You will drive B2B growth marketing, run email nurture and lifecycle programs end to end, and personally handle outbound prospecting to fuel the funnel.

You will analyze CAC and funnel data, craft messages for senior buyers, and write white papers and webinars to accelerate campaigns. AI helps speed content, but decisions stay data-driven.