Growth & Demand Gen Leader

Yardstik; Minneapolis (MN); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Unlimited PTO

Med/Dental/Voluntary benefits

Downtown Minneapolis office access

Equal Opportunity Employer

Job summary

Yardstik is seeking a demand marketer to build programs that bring the right companies to Yardstik. You will own signal engines, email campaigns, landing pages, testing, and measurement to turn trust into pipeline.

You’ll work with intent tools like Clay, 6sense, ZoomInfo, and Apollo, and collaborate with sales to move opportunities quickly. Ideal candidates have 3+ years in demand gen or growth, strong writing skills, and comfort building workflows and routing in HubSpot and Salesforce.

Qualifications

• 3+ years doing demand gen or growth work on a team
• Proficient with HubSpot and Salesforce; build workflows, scoring, routing
• Strong writer who can take a campaign from idea to sent
• Experience with intent tools like Clay, 6sense, ZoomInfo, Apollo
• Move fast, test often, own what you build

Responsibilities

• Set up and run signal engine: intent data, website/LinkedIn activity, job/partner signals into triggers
• Build and run email campaigns (nurture, re-engagement, segments)
• Own sending infrastructure (domains, inboxes, warm-up, deliverability)
• Own landing pages and conversion testing
• Ensure inbound leads reach the right rep quickly
• Run campaigns across channels, measure results, report clearly to all

Skills

Demand generation

HubSpot

Salesforce

Email campaigns

A/B testing

Landing pages

Measurement

Tools

HubSpot

Salesforce

Clay

6sense

ZoomInfo

Apollo

Job description

Yardstik is seeking a demand marketer to build programs that bring the right companies to Yardstik. You will own signal engines, email campaigns, landing pages, testing, and measurement to turn trust into pipeline.

You’ll work with intent tools like Clay, 6sense, ZoomInfo, and Apollo, and collaborate with sales to move opportunities quickly. Ideal candidates have 3+ years in demand gen or growth, strong writing skills, and comfort building workflows and routing in HubSpot and Salesforce.