Demand Generation Manager

Yardstik; Minneapolis (MN); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Unlimited PTO

Med/Dental/Voluntary benefits

Downtown Minneapolis office access

Equal Opportunity Employer

Job summary

Yardstik is seeking a demand marketer to build programs that bring the right companies to Yardstik. You will own signal engines, email campaigns, landing pages, testing, and measurement to turn trust into pipeline.

You’ll work with intent tools like Clay, 6sense, ZoomInfo, and Apollo, and collaborate with sales to move opportunities quickly. Ideal candidates have 3+ years in demand gen or growth, strong writing skills, and comfort building workflows and routing in HubSpot and Salesforce.

Qualifications

• 3+ years doing demand gen or growth work on a team
• Proficient with HubSpot and Salesforce; build workflows, scoring, routing
• Strong writer who can take a campaign from idea to sent
• Experience with intent tools like Clay, 6sense, ZoomInfo, Apollo
• Move fast, test often, own what you build

Responsibilities

• Set up and run signal engine: intent data, website/LinkedIn activity, job/partner signals into triggers
• Build and run email campaigns (nurture, re-engagement, segments)
• Own sending infrastructure (domains, inboxes, warm-up, deliverability)
• Own landing pages and conversion testing
• Ensure inbound leads reach the right rep quickly
• Run campaigns across channels, measure results, report clearly to all

Skills

Demand generation

HubSpot

Salesforce

Email campaigns

A/B testing

Landing pages

Measurement

Tools

HubSpot

Salesforce

Clay

6sense

ZoomInfo

Apollo

Job description

We're looking for a demand marketer to build the programs that bring more of the right companies to Yardstik.

Account signals and intent tracking, email campaigns, landing pages, testing, and measurement. We've built real trust in this market. This role turns that trust into pipeline.

Why Yardstik

Yardstik is growing fast because we built the Human Trust Platform for a market facing real, growing risks. Thousands of companies use it to know who they're hiring and to keep trusting them long after day one. Behind those companies are millions of workers trying to get hired, get paid, and stay safe on the job. When this works, good candidates move faster and the ones who shouldn't be there don't get through.

Plenty of fast-growing companies work on things nobody will remember. Plenty of meaningful companies move too slowly to feel like anything is happening. But Yardstik is growing fast and the work has a meaningful impact for real people. That's why we work hard every day. And you can be part of it.

We've been a Best Place to Work 6 years running, and first in our category the last 2. This year we added Top Workplaces and the Inc. 5000 to the list. We look for people who are hungry, humble, and smart, and who would rather build something this month than plan something for next year.

If you want to do the best work of your career next to people who will match your effort, this is a good place to do it.

About The Role

This role owns how demand gets created at Yardstik and how it reaches our sales team.

What you'll do:

Set up and run our signal engine: intent data, website and LinkedIn activity, job changes, and partner activity, turned into triggers our sales team acts on the same day

Build and run email campaigns: nurture, re-engagement, partner segments, and sequences that support our sales team

Own the sending infrastructure behind them: domains, inboxes, warm-up, and deliverability

Own our landing pages and the conversion testing behind them

Make sure inbound leads reach the right rep quickly

Run campaigns across our channels, measure what each one produced, and report results clearly enough that anyone can follow them

What success looks like: qualified opportunities created, and a repeatable system for creating more of them.

Who Should Apply

You should apply for this role if:

You've spent 3+ years doing this work on a demand gen or growth team, and you're ready to be the one who builds it

You know HubSpot and Salesforce well. You build workflows, scoring, and routing yourself

You are a good writer who can take a campaign from idea to sent

You've worked with intent tools like Clay, 6sense, ZoomInfo, or Apollo

You move fast, test often, and take real ownership of what you build

What We Offer

Working at Yardstik, you’ll get:

An opportunity to propel your career within a rapidly-growing company

An incredibly supportive team that knows how to celebrate wins

Startup speed with real ownership and impact

Monthly team events and quarterly volunteer opportunities

Access to our downtown Minneapolis office and amenities

Hybrid work environment

Medical, dental, and voluntary benefits

Competitive compensation

Unlimited PTO

Yardstik is an Equal Opportunity Employer. We’re committed to building a team based on talent, qualifications, and merit, welcoming all applicants without discrimination.

Are you authorized to work in the United States? Are you authorized to work in the United States?

Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)? Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?