Growth & Demand Gen Leader

Playground AI; New York (NY); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Equity

PTO 3 weeks

Healthcare benefits

Education stipend

Free lunch

Autonomy

Collaborative team

Growth opportunity

Fast-growing company

Job summary

Playground AI is seeking a Growth & Demand Gen Lead to own where and when we reach our buyers, from events to partnerships and outbound/inbound programs. Build rigorous testing frameworks to scale new channels and drive meaningful pipeline.

The role requires turning ambiguous opportunities into measurable experiments, delivering revenue impact, and guiding a small marketing team while contributing as an individual contributor for the first six months. Equity and autonomy are offered.

Qualifications

• 5+ years of experience in growth marketing, demand generation, or a related function.
• Proven experience testing and scaling multiple acquisition channels from scratch.
• Track record of generating $15M–$30M+ in incremental annual pipeline.
• Strong understanding of how marketing programs translate into pipeline and revenue.
• Experience building lifecycle, nurture, or reactivation programs tied to measurable KPIs.
• Strong analytical and strategic judgment.
• Experience developing experimentation frameworks and determining when to kill, iterate, or scale a program.
• Ability to influence cross-functional partners and direct the priorities of others without formal management authority.
• Excellent communication and ability to operate independently in a fast-paced startup environment.
• A builder's mindset: you enjoy creating systems and programs that don't already exist.

Responsibilities

• Own Outreach Investment Strategy: Decide where we should invest time and budget across events, partnerships, and other demand generation programs.
• Build & Test New Channels: Develop a structured framework for testing unfamiliar acquisition channels, from online community development to ABM dinners and other emerging opportunities.
• Drive Revenue & Pipeline: Connect marketing activity directly to business outcomes. Build programs that generate meaningful pipeline and develop a clear understanding of what is driving demand, conversion, and revenue.
• Own Events & Field Marketing: Lead Playground's conference and speaking calendar, from identifying high-value opportunities through execution and post-event analysis.
• Build Lifecycle & Reactivation Programs: Develop systems that turn existing leads and prospects back into active opportunities through email, marketing automation, nurture, and other lifecycle programs.
• Influence the Marketing Team: Help guide priorities and day-to-day execution for the Senior Paid Media Specialist and two marketing coordinators, providing strategic direction without relying on formal management authority.
• Seize the Opportunity: Playground is a place where doers thrive. If you see a promising channel, test it. If something isn't working, figure out why. If you see an opportunity to create a new growth lever, run with it.

Skills

Growth marketing

Demand generation

Acquisition channels

Analytical thinking

Experimentation

Cross-functional influence

Independent worker

Startup mindset

Strategic judgment

Tools

Marketing automation

Job description

Playground AI is seeking a Growth & Demand Gen Lead to own where and when we reach our buyers, from events to partnerships and outbound/inbound programs. Build rigorous testing frameworks to scale new channels and drive meaningful pipeline.

The role requires turning ambiguous opportunities into measurable experiments, delivering revenue impact, and guiding a small marketing team while contributing as an individual contributor for the first six months. Equity and autonomy are offered.