Growth-Driven Demand Gen Manager for Mid-Market

Gomotive; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Motive is seeking a growth marketer to accelerate demand generation in the mid-market segment. You will own ABM campaigns, collaborate with content, PMM, and sales to map content to buyer journeys, and optimize channels for pipeline growth.

This role requires strong marketing automation, data analysis, and the ability to work in a fast-paced environment. The ideal candidate brings 5+ years of B2B demand gen experience, a track record across multi-channel campaigns, and proficiency with

Qualifications

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships).
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events.
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo)
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions.
• Strong project management skills with experience in Asana or equivalent tools.
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials.
• Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)

Responsibilities

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas.
• Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives.
• Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions.
• Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively.
• Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs.
• Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages.

Skills

B2B demand gen

ABM campaigns

Sales alignment

Marketing automation

Data analysis

Tools

Salesforce

Marketo

Tableau

Asana

Outreach

Job description

Motive is seeking a growth marketer to accelerate demand generation in the mid-market segment. You will own ABM campaigns, collaborate with content, PMM, and sales to map content to buyer journeys, and optimize channels for pipeline growth.

This role requires strong marketing automation, data analysis, and the ability to work in a fast-paced environment. The ideal candidate brings 5+ years of B2B demand gen experience, a track record across multi-channel campaigns, and proficiency with