Growth Data Scientist: AI-Driven Marketing & Incrementality

Socket.dev; Northern, New York (KY, NY); Hybrid; USD 130,000 - 185,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance (including fully paid

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

Job summary

Fora is seeking a Senior Data Scientist in New York City to scale marketing and growth initiatives by refining incrementality measurement and running experiments that drive acquisition, engagement, and lifecycle optimization.

You will be a core member of the Data Science & Analytics team, partnering with Growth leadership to influence channel investments, funnel optimization, lifecycle strategy, and sales motions. This role emphasizes collaboration, impact, and hands-on data work.

Qualifications

• 5+ years in growth data science, marketing science, or consumer analytics.
• Deep marketing measurement experience — incrementality testing, experiment design, attribution, and media mix modeling.
• Experience building ML models and putting them into production.
• Advanced SQL skills; Python or another scripting language.
• Experience with a modern cloud data stack and data modeling best practices.
• Experience using LLM tools to accelerate analysis and prototyping.
• Strong communication and storytelling skills.
• Deeply curious with a drive to learn.
• Pragmatic with real-world business impact.
• Collaborative and empathetic mindset, able to elevate peers.

Responsibilities

• Drive quantitative rigor in marketing performance measurement.
• Design and analyze incrementality experiments, including geo tests, holdouts, and lift studies.
• Partner with acquisition, lifecycle, and membership teams to test new channels and growth strategies.
• Own attribution and media mix modeling to guide marketing investment decisions.
• Model customer value, propensity, and retention to sharpen targeting and personalization.
• Raise the bar across the data team by mentoring peers and shaping processes.

Skills

Growth data science

Marketing measurement

Machine learning in production

SQL

Python

LLM tooling

Communication skills

Curiosity

Collaboration

Tools

Airbyte

BigQuery

dbt

Hex

Omni

Job description

Fora is seeking a Senior Data Scientist in New York City to scale marketing and growth initiatives by refining incrementality measurement and running experiments that drive acquisition, engagement, and lifecycle optimization.

You will be a core member of the Data Science & Analytics team, partnering with Growth leadership to influence channel investments, funnel optimization, lifecycle strategy, and sales motions. This role emphasizes collaboration, impact, and hands-on data work.