Marketing Data Science Lead — Growth & Attribution

neu energy; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance (including fully paid

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

Job summary

Fora is building out its Data Science & Analytics team in New York City and seeks a manager to lead the Marketing Data Science pillar. You will own end-to-end marketing measurement, partnering with Growth and Marketing to optimize spend and impact across the customer lifecycle in a three-sided marketplace.

You will coach senior ICs while rolling up your sleeves on challenging analyses, building a robust marketing science function from the ground up. Competitive equity and benefits included.

Qualifications

• 7+ years in data science, marketing science, or analytics, including 2+ years managing data scientists or analysts.
• Deep marketing measurement expertise — incrementality testing, experiment design, causal inference, attribution, and media mix modeling.
• Track record of building or scaling a marketing measurement function, not just running one.
• Hands-on technical depth: SQL, and proficiency in Python or another scripting language.
• Experience with machine learning models in production (LTV, propensity, or similar).
• Experience with a modern cloud data stack (Airbyte, BigQuery, dbt, Hex, Omni, or equivalents) and data modeling best practices.
• Experience using LLM tools (Claude Code, Cursor, OpenAI Codex) to accelerate analysis and prototyping.
• A track record of hiring and developing strong data people.
• Strong communication and storytelling skills, including with senior stakeholders.

Responsibilities

• Lead and grow the Marketing Data Science pillar — hire, coach, and develop a team of data scientists partnering with Growth.
• Set the pillar's objectives and priorities in partnership with marketing leadership, and own delivery against them.
• Own Fora's marketing measurement approach — incrementality, attribution, media mix modeling — and the standards behind it.
• Partner with the CMO and growth leadership on channel investment, funnel optimization, and lifecycle strategy.
• Review models and experiment designs, unblock hard problems, and set the standard for quality.
• Help shape the broader Data Science & Analytics function.

Skills

Data science

Marketing science

Team management

SQL

Python

Production ML

BigQuery

dbt

Airbyte

LLM tools

Attribution

Communication

Storytelling

Tools

Airbyte

BigQuery

dbt

Hex

Omni

Job description

Fora is building out its Data Science & Analytics team in New York City and seeks a manager to lead the Marketing Data Science pillar. You will own end-to-end marketing measurement, partnering with Growth and Marketing to optimize spend and impact across the customer lifecycle in a three-sided marketplace.

You will coach senior ICs while rolling up your sleeves on challenging analyses, building a robust marketing science function from the ground up. Competitive equity and benefits included.