Growth Architect: Scale DTC & eCommerce Performance

Inno Supps; United States; On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based incentives

Onsite neck massages

Employee discounts

Medical/Dental/Vision

PTO

Paid holidays

Team outings

Job summary

Inno Supps is seeking a VP of Growth to own and scale our eCommerce and Direct-to-Consumer growth engine. You will set strategy, lead cross-functional teams, and deliver measurable outcomes—higher conversion, lower CAC, and improved LTV.

You will directly lead the eCommerce, Marketing, and Content functions and collaborate with Product, Creative, Engineering, Analytics, and Operations to drive rapid, data-driven growth. This role is pivotal for our fast-paced, on-site environment.

Qualifications

• Lead growth strategy for eCommerce and full-funnel initiatives.
• Drive CRO, funnel optimization, and conversion rate improvements.
• Manage acquisition, retention, LTV, and CAC efficiency.
• Lead cross-functional teams across marketing, content, UX/UI, and web ops.
• Partner with Product, Engineering, Analytics, and Operations.
• Communicate strategy and results with executive leadership.

Responsibilities

• Own the eCommerce growth roadmap and site performance.
• Improve conversion rate, AOV, LTV, and onsite revenue through testing.
• Drive customer acquisition and retention while reducing CAC.
• Lead teams in marketing, UX/UI, and web operations to execute fast.
• Establish dashboards, KPIs, and data-driven decision cadence.
• Enhance the digital customer experience across all touchpoints.

Skills

Growth leadership

Ecommerce growth

Cross-functional leadership

Data-driven

Executive communication

DTC marketing

Team leadership

Education

Bachelor's degree in Business/Marketing

Tools

Analytics platforms

CRM systems

A/B testing tools

Job description

Inno Supps is seeking a VP of Growth to own and scale our eCommerce and Direct-to-Consumer growth engine. You will set strategy, lead cross-functional teams, and deliver measurable outcomes—higher conversion, lower CAC, and improved LTV.

You will directly lead the eCommerce, Marketing, and Content functions and collaborate with Product, Creative, Engineering, Analytics, and Operations to drive rapid, data-driven growth. This role is pivotal for our fast-paced, on-site environment.