Growth Architect: Emerging Channels & Territory Development

SIGMA; California City (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Employee assistance program

Job summary

Sigma Foods seeks a senior sales and business development leader to identify and grow non-traditional channels for its CPG food portfolio. You will build distribution in under-represented markets, identify accounts, develop product-market fit, and scale ventures with durable systems. Travel to Vernon, CA as needed.

You will design channel-specific go-to-market strategies, create revenue models, and lead cross-functional teams to launch and sustain growth in new geographies.

Qualifications

• Proven experience in sales, negotiation, or a customer-facing role.
• Strong communication, persuasion, and interpersonal skills.
• Demonstrated ability to negotiate confidently and ethically.
• Results-driven mindset with strong closing skills.
• Ability to work independently and manage multiple opportunities simultaneously.
• Proficiency with CRM systems and basic sales reporting tools.
• Five to seven years of CPG food experience with exposure to channel strategy, business development, or non-traditional retail.
• Strong analytical and commercial acumen, with the ability to build a business case, size an opportunity, and assess channel economics.
• Experience developing or managing go-to-market strategies across more than one channel.
• Excellent cross-functional collaboration skills and comfort working in ambiguous, build-from-scratch environments.
• Strong communication and storytelling skills, with the ability to translate channel data into clear strategic recommendations.

Responsibilities

• Lead new business development within independent markets in under-represented territories, including prospecting and relationship-building through account activation and first shipment.
• Identify, evaluate, and prioritize emerging and non-traditional channel opportunities; develop channel-specific go-to-market strategies, including distribution models, pricing architecture, pack configurations, product-market fit recommendations, and promotional frameworks.
• Design scalable commercial frameworks for each channel, ensuring new ventures launch on a durable and repeatable foundation; establish best-in-class systems and processes for channel onboarding, performance tracking, and account management.
• Build and refine distribution models that enable efficient, cost-effective coverage of independent and under-represented markets, including DSD, broadline distributor, and hybrid approaches.
• Build the business case for new channel investments, including revenue potential, margin implications, and resource requirements; share channel learnings and best practices across the broader commercial team to inform category and brand strategy.
• Track and report channel performance against revenue targets, distribution goals, and launch milestones; provide the Director with regular pipeline updates, channel performance summaries, and emerging opportunity assessments.
• Build, lead, and organize field sales teams as needed for new venture development.
• Perform other duties as assigned.

Skills

Sales experience

Negotiation

Customer-facing

CRM proficiency

Channel strategy

Education

Bachelor's degree in Business

CPG food experience

Tools

CRM systems

Job description

Sigma Foods seeks a senior sales and business development leader to identify and grow non-traditional channels for its CPG food portfolio. You will build distribution in under-represented markets, identify accounts, develop product-market fit, and scale ventures with durable systems. Travel to Vernon, CA as needed.

You will design channel-specific go-to-market strategies, create revenue models, and lead cross-functional teams to launch and sustain growth in new geographies.