Growth Architect: Emerging Channels & Territory Expansion

Sigma; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods seeks a growth-focused Senior Sales/BD leader to drive non-traditional channel expansion for our CPG food portfolio in under-represented markets. You will identify accounts, build distribution models, and scale new ventures with cross-functional teams in a fast-paced environment.

Travel to Vernon, CA and other markets will be required as you establish go‑to‑market strategies and drive channel performance from pilot to scale.

Qualifications

• Proven experience in sales, negotiation, or a customer-facing role.
• Strong communication, persuasion, and interpersonal skills.
• Ability to negotiate confidently and ethically.
• Results-driven mindset with strong closing skills.
• Proficiency with CRM systems and basic sales reporting tools.
• Five to seven years of CPG food experience with exposure to channel strategy, business development, or non-traditional retail.

Responsibilities

• Lead new business development within independent markets in under-represented territories, including prospecting and relationship-building through account activation and first shipment.
• Identify, evaluate, and prioritize emerging and non-traditional channel opportunities; develop channel-specific go-to-market strategies, including distribution models, pricing architecture, pack configurations, product-market fit recommendations, and promotional frameworks.
• Design scalable commercial frameworks for each channel, ensuring new ventures launch on a durable and repeatable foundation; establish best-in-class systems and processes for channel onboarding, performance tracking, and account management.
• Build and refine distribution models that enable efficient, cost-effective coverage of independent and under-represented markets, including DSD, broadline distributor, and hybrid approaches.
• Build the business case for new channel investments, including revenue potential, margin implications, and resource requirements; share channel learnings and best practices across the broader commercial team to inform category and brand strategy.
• Track and report channel performance against revenue targets, distribution goals, and launch milestones; provide the Director with regular pipeline updates, channel performance summaries, and emerging opportunity assessments.
• Build, lead, and organize field sales teams as needed for new venture development.
• Perform other duties as assigned.

Skills

Sales skills

Negotiation

CRM software

Channel strategy

Relationship management

Education

Bachelor's degree

Tools

CRM systems

Job description

Sigma Foods seeks a growth-focused Senior Sales/BD leader to drive non-traditional channel expansion for our CPG food portfolio in under-represented markets. You will identify accounts, build distribution models, and scale new ventures with cross-functional teams in a fast-paced environment.

Travel to Vernon, CA and other markets will be required as you establish go‑to‑market strategies and drive channel performance from pilot to scale.