Growth Architect: Emerging Channels & Territory Strategy

Sigma; San Diego (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods is seeking a growth-focused, senior sales professional to identify and scale non-traditional channels for our CPG food portfolio. You will develop new business in under-represented markets, build relationships with buyers and distributors, and create scalable channel frameworks from scratch.

Travel to Vernon, CA is required. You will lead field sales teams, evaluate opportunities, and present regular pipeline updates to the Director.

Qualifications

• Proven experience in sales, negotiation, or a customer-facing role.
• Strong communication, persuasion and interpersonal skills.
• Demonstrated ability to negotiate confidently and ethically.
• Results-driven mindset with strong closing skills.
• Ability to work independently and manage multiple opportunities simultaneously.
• Proficiency with CRM systems and basic sales reporting tools.
• Five to seven years of CPG food experience with exposure to channel strategy, business development, or non-traditional retail.
• Strong analytical and commercial acumen, with the ability to build a business case, size an opportunity, and assess channel economics.
• Experience developing or managing go-to-market strategies across more than one channel.
• Excellent cross-functional collaboration skills and comfort working in ambiguous, build-from-scratch environments.
• Strong communication and storytelling skills, with the ability to translate channel data into clear strategic recommendations.

Responsibilities

• Lead new business development within independent markets in under-represented territories, including prospecting and relationship-building through account activation and first shipment.
• Identify, evaluate, and prioritize emerging and non-traditional channel opportunities; develop channel-specific go-to-market strategies, including distribution models, pricing architecture, pack configurations, product-market fit recommendations, and promotional frameworks.
• Design scalable commercial frameworks for each channel, ensuring new ventures launch on a durable and repeatable foundation; establish best-in-class systems and processes for channel onboarding, performance tracking, and account management.
• Build and refine distribution models that enable efficient, cost-effective coverage of independent and under-represented markets, including DSD, broadline distributor, and hybrid approaches.
• Build the business case for new channel investments, including revenue potential, margin implications, and resource requirements; share channel learnings and best practices across the broader commercial team to inform category and brand strategy.
• Track and report channel performance against revenue targets, distribution goals, and launch milestones; provide the Director with regular pipeline updates, channel performance summaries, and emerging opportunity assessments.
• Build, lead, and organize field sales teams as needed for new venture development.
• Perform other duties as assigned.

Skills

Negotiation

Relationship management

Commercial awareness

Problem-solving

Time management

Customer-focused mindset

Education

Bachelor's degree in Business, Marketing, Sales, or related field

Tools

CRM software

Sales analytics tools

Job description

Sigma Foods is seeking a growth-focused, senior sales professional to identify and scale non-traditional channels for our CPG food portfolio. You will develop new business in under-represented markets, build relationships with buyers and distributors, and create scalable channel frameworks from scratch.

Travel to Vernon, CA is required. You will lead field sales teams, evaluate opportunities, and present regular pipeline updates to the Director.