Growth Architect: Commercial Strategy & Enablement

Stoughton Trailers, LLC; Stoughton (WI); In loco; USD 110.000 - 140.000; Tempo pieno

Descrizione del lavoro

Stoughton Trailers, LLC is seeking a senior marketing and commercial analytics leader in Wisconsin. You will shape the annual marketing strategy, define target segments, and build differentiating messaging for multiple channels.

You will partner with Brand Planning and Events to deliver campaigns, programs, and trade shows that drive growth. You will analyze sales, pricing, margin, and market data, develop dashboards, and support forecasting.

Competenze

• Bachelor's degree or higher in marketing, business, analytics, or related field.
• 7+ years in marketing, commercial analytics, sales operations, or related role.
• Proven ability to build marketing strategy linked to sales results.
• Strong Excel skills and experience with reporting/dashboard tools.
• Experience creating sales enablement programs and tools.
• Excellent written and verbal communication, with senior leaders.
• Ability to manage multiple priorities and meet deadlines.
• Experience with Salesforce or another CRM; CPQ/ERP beneficial.
• Industry experience in trailer/heavy equipment is a plus.

Mansioni

• Develop the annual marketing strategy and plan aligned with commercial goals.
• Define target segments, customers, and channel priorities.
• Build positioning and messaging to differentiate from competitors.
• Partner with Brand Planning and Events to support the strategy.
• Track marketing investment and measure ROI on major programs.
• Analyze sales, pricing, margin, and market share data for opportunities.
• Build regular reports on pipeline, bookings, win rates, and channel performance.
• Lead competitive and market intelligence with field input.
• Support forecasting and annual planning with data.
• Grow Salesforce dashboards and reporting as rollout expands.
• Equip field sellers and dealers with tools and content.
• Develop onboarding and training for the sales organization and dealer network.
• Create playbooks and talking points for new products and pricing changes.
• Gather field feedback and adjust tools and training accordingly.

Conoscenze

Marketing strategy

Commercial analytics

Sales enablement

Advanced Excel

Dashboards & reporting

Written & verbal communication

Cross-functional collaboration

Strategic thinking

Data-driven decision making

Sales & dealer focus

Project management

Initiative & adaptability

Formazione

Bachelor's degree in marketing, business, analytics, or related field

MBA preferred

Strumenti

Salesforce

CPQ

ERP systems

Descrizione del lavoro

Stoughton Trailers, LLC is seeking a senior marketing and commercial analytics leader in Wisconsin. You will shape the annual marketing strategy, define target segments, and build differentiating messaging for multiple channels.

You will partner with Brand Planning and Events to deliver campaigns, programs, and trade shows that drive growth. You will analyze sales, pricing, margin, and market data, develop dashboards, and support forecasting.