Dir-Commercial Strategy & Enablement

Stoughton Trailers; Stoughton (WI); On-site; USD 110,000 - 140,000; Full time

Job summary

Stoughton Trailers, LLC is seeking a senior marketing and commercial analytics leader in Wisconsin. You will shape the annual marketing strategy, define target segments, and build differentiating messaging for multiple channels.

You will partner with Brand Planning and Events to deliver campaigns, programs, and trade shows that drive growth. You will analyze sales, pricing, margin, and market data, develop dashboards, and support forecasting.

Qualifications

• Bachelor's degree or higher in marketing, business, analytics, or related field.
• 7+ years in marketing, commercial analytics, sales operations, or related role.
• Proven ability to build marketing strategy linked to sales results.
• Strong Excel skills and experience with reporting/dashboard tools.
• Experience creating sales enablement programs and tools.
• Excellent written and verbal communication, with senior leaders.
• Ability to manage multiple priorities and meet deadlines.
• Experience with Salesforce or another CRM; CPQ/ERP beneficial.
• Industry experience in trailer/heavy equipment is a plus.

Responsibilities

• Develop the annual marketing strategy and plan aligned with commercial goals.
• Define target segments, customers, and channel priorities.
• Build positioning and messaging to differentiate from competitors.
• Partner with Brand Planning and Events to support the strategy.
• Track marketing investment and measure ROI on major programs.
• Analyze sales, pricing, margin, and market share data for opportunities.
• Build regular reports on pipeline, bookings, win rates, and channel performance.
• Lead competitive and market intelligence with field input.
• Support forecasting and annual planning with data.
• Grow Salesforce dashboards and reporting as rollout expands.
• Equip field sellers and dealers with tools and content.
• Develop onboarding and training for the sales organization and dealer network.
• Create playbooks and talking points for new products and pricing changes.
• Gather field feedback and adjust tools and training accordingly.

Skills

Marketing strategy

Commercial analytics

Sales enablement

Advanced Excel

Dashboards & reporting

Written & verbal communication

Cross-functional collaboration

Strategic thinking

Data-driven decision making

Sales & dealer focus

Project management

Initiative & adaptability

Education

Bachelor's degree in marketing, business, analytics, or related field

MBA preferred

Tools

Salesforce

CPQ

ERP systems

Job description

• Develop the annual marketing strategy and plan in line with commercial and business unit goals.
• Define target segments, customers, and priorities for each sales channel.
• Build positioning and messaging that sets Stoughton apart from key competitors.
• Partner with Brand Planning and Events so campaigns, programs, and trade shows support the strategy.
• Track marketing investment and measure return on major programs.

Commercial Analytics

• Analyze sales, pricing, margin, and market share data to identify growth opportunities and risks.
• Build regular reporting on pipeline, bookings, win rates, and channel performance.
• Lead competitive and market intelligence, including input gathered from the field.
• Support forecasting and annual planning with clear, reliable data.
• Partner with Sales Operations to grow Salesforce dashboards and reporting as the rollout expands.

Field Enablement

• Equip field sellers and dealers with sales tools, product content, and competitive materials.
• Develop onboarding and ongoing training for the sales organization and dealer network.
• Create playbooks and talking points for new products, programs, and pricing changes.
• Gather feedback from the field on what is working and adjust tools and training accordingly.

Cross Functional Leadership

• Partner with Sales, Sales Administration, Product, Engineering, and Finance on commercial priorities.
• Present insights and recommendations to commercial leadership in a clear, decision ready format.
• Manage outside agencies and research partners as needed.

Qualifications

• Bachelor's degree in marketing, business, analytics, or a related field. MBA preferred.
• 7 or more years in marketing, commercial analytics, sales operations, or a related role, ideally in B2B or manufacturing.
• Proven ability to build marketing strategy and tie it to sales results.
• Strong analytical skills, with advanced Excel and experience with reporting and dashboard tools.
• Experience building sales training, tools, or enablement programs.
• Strong written and verbal communication skills, including presenting to senior leaders.
• High work capacity and the ability to manage multiple priorities and meet deadlines.
• Experience with Salesforce or another CRM. Familiarity with CPQ and ERP systems is beneficial.
• Trailer, transportation, or heavy equipment industry experience is beneficial.
• Strategic thinking
• Analytical and data driven decision making
• Sales and dealer focus
• Clear communication and storytelling
• Cross functional collaboration
• Influence without authority
• Organization and follow through
• Initiative and adaptability

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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