Brand & Commercial Communications Leader, Field Enablement

Stoughton Trailers, LLC; Stoughton (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

Stoughton Trailers, LLC seeks a Brand and Communications leader to develop and manage the company's brand and commercial communications strategy, including product messaging, dealer communications, customer communications, and field updates.

The role drives brand alignment across marketing, sales, operations, HR, and leadership, creating training resources, launch toolkits, templates, and editorial guidelines to ensure a consistent voice and effective field readiness.

Responsibilities

• Develop and manage the company's brand and commercial communications strategy, including product and campaign messaging, dealer communications, customer communications, and field updates.
• Own customer communications tied to brand updates, including brand transition messaging, rebrand announcements, product naming and identity changes, and the sequencing of what customers and dealers hear and when.
• Lead commercial external communications in partnership with company leadership and the corporate communications team, including product announcements, campaign launches, trade and industry messaging, and coordination with public relations partners on commercial topics.
• Create and maintain an integrated commercial communications calendar that aligns brand plans, marketing campaigns, product launches, dealer and customer touchpoints, and major initiatives.
• Establish messaging standards, templates, and editorial guidelines that ensure consistency in voice and tone across all brand, dealer, and customer facing communications.
• Partner with the corporate communications lead in Human Resources so that commercial messaging and companywide employee communications stay aligned and do not duplicate one another.
• Measure communication effectiveness through engagement metrics and feedback from dealers, customers, and field teams, and recommend improvements as needed.

Job description

Stoughton Trailers, LLC seeks a Brand and Communications leader to develop and manage the company's brand and commercial communications strategy, including product messaging, dealer communications, customer communications, and field updates.

The role drives brand alignment across marketing, sales, operations, HR, and leadership, creating training resources, launch toolkits, templates, and editorial guidelines to ensure a consistent voice and effective field readiness.