Marketing Director — Growth, Brand & Strategy (ESOP)

Holden Industries, Inc.; Waukesha (WI); Sur place; USD 110 000 - 170 000; Plein temps

Résumé du poste

Wildeck, a leading manufacturer headquartered in Wisconsin, seeks a Director of Marketing to shape and drive the company’s branding, demand generation, product planning, and revenue growth. The role partners with sales and engineering to translate strategy into actionable plans and market-ready offerings.

Responsibilities include overseeing product lifecycles, brand integrity, digital asset management, and cross-functional campaigns while expanding market share in the manufacturing sector.

Qualifications

• Bachelor’s degree in marketing or related field.
• Eight years’ experience in marketing and product management, preferably in a manufacturing environment with a minimum of five years’ leadership experience.
• Excellent organizational and project management skills with the ability to multi-task and meet deadlines.
• Excellent interpersonal, oral and written communication skills.
• Current, valid Driver’s License and ability to travel up to 15% of time.
• Competence in Microsoft Office, Salesforce (or other CRM) and ERP systems.

Responsabilités

• Translate overall marketing vision into integrated business plans, tactics, project and deliverables including the Annual Operating and 5-Year Strategic Plans.
• Conduct research and monitors market conditions and competitor activity to provide insights and act as the company’s industry expert.
• Oversee and guide the lifecycle of new products and feature enhancements from product conceptualization, market research, and development to market introduction.
• Manages and protects the company’s brand identity, ensuring brand integrity is upheld across all touchpoints.
• Oversee the creation and delivery of company communications for internal and external audiences.
• Maintain and optimize digital assets including websites, social media platforms, portals, and marketing collateral.
• Drive lead generation efforts by identifying and pursuing new customer opportunities.
• Oversee CRM tool, ensuring its effective use while serving as the internal subject matter expert.
• Design and execute advertising and marketing programs to meet customer acquisition and brand awareness goals.
• Develop and manage calendars for all marketing activities including trade shows, campaigns, and media placements.
• Build in-depth knowledge of Wildeck products and services to effectively promote and advertise them, driving revenue growth.
• Work with engineering and new product development to communicate technical product features and benefits in a customer-focused manner.

Description du poste

Wildeck, a leading manufacturer headquartered in Wisconsin, seeks a Director of Marketing to shape and drive the company’s branding, demand generation, product planning, and revenue growth. The role partners with sales and engineering to translate strategy into actionable plans and market-ready offerings.

Responsibilities include overseeing product lifecycles, brand integrity, digital asset management, and cross-functional campaigns while expanding market share in the manufacturing sector.