Product Marketing Strategist: ABM & Growth

Pearson

Madison (WI)

On-site

USD 80,000 - 90,000

Full time

5 days ago

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Job summary

Pearson in Madison, WI seeks a strategic marketer focused on Product Marketing, ABM and Growth to bring products to market and drive awareness and engagement. You will own positioning, messaging and integrated campaigns, develop ABM programs for high-value accounts, and transform insights into go-to-market plans across channels, content, and events.

This role blends storytelling with hands-on execution. Collaborate across product, sales and customer success; monitor performance and optimize

Qualifications

3–7+ years in marketing, product marketing, EdTech, education, or related field.
Strong writing and storytelling; translate product info into messaging.
Experience executing integrated digital marketing campaigns.
Experience with audience segmentation and customer journey mapping.
Ability to manage multiple priorities with cross-functional teams.
Balance strategic thinking with hands-on execution.

Responsibilities

Develop product positioning, messaging, value propositions, and differentiators.
Translate features into customer benefits and outcomes.
Support go-to-market strategies and product launches, including audiences, messaging, content, channels, campaigns.
Develop messaging frameworks for audiences, personas, markets, accounts, use cases.
Develop and execute ABM strategies for high-value accounts.
Create account- and segment-specific strategies to move audiences toward conversion.