Commercial Strategy & Enablement Lead

Stoughton Trailers Career; Stoughton (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

Stoughton Trailers is seeking a strategic marketing leader to develop and execute an annual marketing plan aligned with commercial and business goals. You will define target segments, craft differentiating messaging, and collaborate with Brand Planning, Events, and Sales to drive campaigns and ROI.

You will analyze data, build dashboards, and enable field teams with tools and training. A strong background in B2B manufacturing marketing and Salesforce is preferred.

Qualifications

• Bachelor's degree in marketing, business, analytics, or related field; MBA preferred.
• 7+ years in marketing, commercial analytics, sales operations, or related roles in B2B/manufacturing.
• Proven ability to build marketing strategy and tie it to sales results.
• Strong analytical skills with advanced Excel and reporting/dashboard experience.
• Experience building sales training, tools, or enablement programs.
• Excellent written and verbal communication; capable of presenting to senior leaders.
• Ability to manage multiple priorities and deadlines.
• Experience with Salesforce or CRM; CPQ and ERP familiarity beneficial.
• Industry experience in trailer/heavy equipment desirable.

Responsibilities

• Develop the annual marketing strategy and plan in line with commercial and business unit goals.
• Define target segments, customers, and priorities for each sales channel.
• Build positioning and messaging that sets Stoughton apart from key competitors.
• Partner with Brand Planning and Events so campaigns, programs, and trade shows support the strategy.
• Track marketing investment and measure ROI on major programs.
• Analyze sales, pricing, margin, and market share data to identify growth opportunities and risks.
• Build regular reporting on pipeline, bookings, win rates, and channel performance.
• Lead competitive and market intelligence, including input gathered from the field.
• Support forecasting and annual planning with clear, reliable data.
• Partner with Sales Operations to grow Salesforce dashboards and reporting as the rollout expands.
• Equip field sellers and dealers with sales tools, product content, and competitive materials.
• Develop onboarding and ongoing training for the sales organization and dealer network.
• Create playbooks and talking points for new products, programs, and pricing changes.
• Gather feedback from the field on what is working and adjust tools and training accordingly.
• Partner with Sales, Sales Administration, Product, Engineering, and Finance on commercial priorities.
• Present insights and recommendations to commercial leadership in a clear, decision ready format.
• Manage outside agencies and research partners as needed.

Skills

Marketing strategy

Target segmentation

Positioning & messaging

Campaign planning

Analytics & reporting

Sales Enablement

Cross-functional leadership

Salesforce / CRM

Communication

Business acumen

Education

Bachelor’s degree in marketing, business, analytics, or related field

MBA preferred

Tools

Salesforce

CPQ

ERP systems

Job description

Stoughton Trailers is seeking a strategic marketing leader to develop and execute an annual marketing plan aligned with commercial and business goals. You will define target segments, craft differentiating messaging, and collaborate with Brand Planning, Events, and Sales to drive campaigns and ROI.

You will analyze data, build dashboards, and enable field teams with tools and training. A strong background in B2B manufacturing marketing and Salesforce is preferred.