Growth and Demand Marketing Manager

present of AI; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Waabi in San Francisco seeks a hands-on marketer to build a demand generation engine from scratch on a small team. You will drive B2B growth marketing, run email nurture and lifecycle programs end to end, and personally handle outbound prospecting to fuel the funnel.

You will analyze CAC and funnel data, craft messages for senior buyers, and write white papers and webinars to accelerate campaigns. AI helps speed content, but decisions stay data-driven.

Qualifications

• Several years of B2B demand or growth marketing experience.
• Runs email nurture and lifecycle programs end to end.
• Willing to do outbound prospecting personally.
• Comfort with funnel and acquisition cost data.
• Independent writing of white papers and webinars.

Responsibilities

• Build a demand generation engine from scratch on a small team.
• Plan, execute and optimize end-to-end campaigns across channels.
• Prospect outbound opportunities and drive pipeline growth.

Skills

Demand generation

Growth marketing

Email nurture

Lifecycle marketing

Outbound prospecting

B2B marketing

Data analysis (CAC/funnel)

White papers & webinars

Job description

This role asks for a hands on marketer who can build a demand generation engine from scratch on a small team. A strong candidate brings several years of B2B demand or growth marketing, runs email nurture and lifecycle programs end to end, and is willing to do outbound prospecting personally rather than only planning campaigns. Comfort with funnel and acquisition cost data, plus independent writing of white papers and webinars, matters here.

How it fits the AI era

AI tools are part of the daily workflow, used to speed up content production and campaign work, so the role rewards people who can fold those tools into real marketing processes. The judgment stays human: choosing which logistics buyers to target, shaping the message, and deciding where spend goes based on data. The company sells autonomous transport built largely in simulation, so the marketer has to explain a technical product clearly to senior buyers.

How it builds AI experience

Working here means gaining hands on practice deploying AI tools inside a marketing workflow, which the posting treats as a requirement rather than a bonus. A candidate can build that by using AI to draft and refine content, segment audiences, and speed up campaign production, then showing measurable results. Learning to read funnel and acquisition cost data alongside those tools would round out the proof.

Worth showing

• Lifecycle and email programs
• Hands on outbound prospecting
• CAC and funnel analysis
• White papers and webinars
• AI tools in marketing

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Waabi

A Toronto company training self-driving trucks and robotaxis mostly inside its own AI-generated simulator, rather than by racking up millions of real road miles.