Director of Demand Generation

present of AI; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Higgsfield in San Francisco seeks a senior marketing leader to own the demand generation pipeline for enterprise and self-serve customers. You bring 6–8 years of B2B experience in a fast-growing software or AI company, and you will manage paid channels, ABM, events and lifecycle campaigns.

The role emphasizes building scalable systems, collaborating with Sales, Product Marketing and RevOps, and driving ROI on AI-powered marketing programs.

Qualifications

• 6–8 years in B2B demand generation at a fast-growing software/AI company.
• Experience running paid channels, ABM, events and lifecycle campaigns.
• Ability to partner with Sales, Product Marketing and RevOps and to build systems from scratch.

Responsibilities

• Lead demand generation for large enterprise and self-serve customers, driving pipeline.
• Own paid media, ABM programs, events and lifecycle campaigns with ROI tracking.
• Collaborate with Sales, Product Marketing and RevOps to scale marketing systems.

Skills

Demand generation

Paid media

ABM

Events

Lifecycle campaigns

Sales partnership

RevOps collaboration

Systems building

Tools

Clay

6sense

Job description

This is a senior, hands-on marketing leadership role focused on creating sales pipeline for both large business customers and self-serve users. A strong candidate has about six to eight years in B2B demand generation at a fast-growing software or AI company, and can run paid channels, account-based programs, events and lifecycle campaigns while tracking cost and return closely. They also work well with sales, product marketing and revenue operations, and like building systems from scratch.

How it fits the AI era

AI makes it faster to test messages, audiences and creative, so the person in this role can run many more experiments and automate routine marketing tasks. Judgment still stays human: choosing which accounts matter, shaping a story that fits a fast-changing product, and building trust with sales and enterprise buyers. The product itself makes video and images, so campaigns can show the work directly.

How it builds AI experience

Working at a company that sells AI video and image tools means using the product to build campaigns and learning how creative teams buy and adopt it. The posting also points to tools like Clay and 6sense, which are a good way to practice AI-assisted targeting and workflow automation. Someone preparing for this role can start by running small tests with generative tools and automated lead scoring, then tracking the results.

Worth showing

• Pipeline growth with measured results
• Account-based marketing programs
• Paid media and funnel optimization
• Attribution and campaign ROI reporting
• Sales and RevOps partnership

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Higgsfield

Higgsfield is an AI-native creative suite that generates cinematic-quality video and images from text, image, or link inputs, per the company.