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Henry in New York is seeking a Senior Growth/Marketing Lead to own every demand channel end to end, from paid search and LinkedIn ads to conferences, webinars, email sequences and gifting. The role requires a track record of running multiple channels at a high-growth B2B SaaS company, measuring each channel, and knowing when to cut underperforming ones.
You will demo the platform and translate product value into demand, helping Henry expand its AI-powered deal platform for commercial real estate
Marketing · New York City · FullTime · Senior level
This role asks for one person to own every demand channel end to end, from paid search and LinkedIn ads to conferences, webinars, email sequences and gifting, and to be accountable for the pipeline number each week. A strong candidate has run several channels at once at a high growth B2B software company, can measure each one, and knows when to cut a channel that does not convert. The posting also expects hands on work, comfort with a blank page, and enough product knowledge to demo the platform alone.
The product sells AI that automates deal work for brokers, so the growth lead has to explain a new way of working to a slow to digitize industry. AI speeds up testing, segmentation and content drafting, but picking which conferences matter, building trust with brokers and turning interest into booked meetings stay human. The role rewards judgment about where demand really comes from, not just volume of output.
Working here means marketing an agentic deal platform to commercial real estate firms, so the person would learn how AI tools get adopted in a relationship driven, under digitized sector. That experience can be built by studying how brokerages run deals today, learning the product well enough to demo it, and tracking which channels produce meetings rather than impressions. Prior marketing to real estate, capital markets or financial services would help.
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Henry provides an AI assistant for commercial real estate brokerages to automate pitch decks, financial models, and underwriting, per the company.