Creative Director

present of AI; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Waabi, a Toronto-based company training self-driving trucks and robotaxis, seeks a seasoned creative leader to shape its brand across video, events, and digital touchpoints.

You’ll blend hands-on design and video skills with strategic leadership, guiding agencies while building an in-house team as the company scales.

The role focuses on translating complex autonomy and simulation work into human, compelling narratives that resonate with customers and partners.

Qualifications

• Seasoned creative leader with a decade of experience shaping brand identity.
• Hands-on design and video skills, with willingness to get hands dirty early on.
• Experience directing external agencies while building an in-house team.

Responsibilities

• Shape the brand identity across video, keynote, and web surfaces.
• Direct outside agencies and manage budgets while growing an in-house team.
• Translate complex AI tech storytelling into clear, human narratives.

Job description

This role asks for a seasoned creative leader who can shape how a young deep tech brand looks and sounds across every surface, from video to keynotes to web. A strong candidate brings a decade of creative leadership, a portfolio of ideas that shifted how people saw a company, and hands on skill in design and video. The person must also be willing to do the work directly early on while directing outside agencies and building toward an in house team.

How it fits the AI era

The company sells physical AI, so the creative work has to make a hard technical story feel clear and human. AI tools speed up concepting, mockups and video drafts, which shifts the director toward taste, judgment and narrative. What stays human is the original idea and the consistent creative bar across every place the brand appears.

How it builds AI experience

The posting names image and video generation tools, so this is a chance to use them daily in real brand work. A candidate can build that by making short films and campaign concepts with those tools and showing the results in a portfolio. Learning to translate complex autonomy and simulation work into visuals would deepen the fit for this company.

Worth showing

• Brand identity building
• Hands on video editing
• Agency and budget management
• Complex tech storytelling

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Waabi

A Toronto company training self-driving trucks and robotaxis mostly inside its own AI-generated simulator, rather than by racking up millions of real road miles.