Product marketing lead

present of AI; San Francisco (CA); Sur place; USD 140 000 - 210 000; Plein temps

Résumé du poste

Writer is an enterprise AI platform for building and supervising AI agents grounded in company data. The role focuses on go-to-market for core products, translating complex AI capabilities into clear value for large enterprise buyers.

You will craft messaging, enable sales, and manage launches that differentiate in a competitive landscape. A strong candidate has years of B2B SaaS product marketing experience and a proven track record in launch and positioning, with an emphasis on agentic AI and

Qualifications

• Experience marketing B2B SaaS products.
• Proven launch and positioning track record.
• Ability to translate complex AI capabilities into enterprise value.

Responsabilités

• Own go-to-market for core products.
• Develop enterprise buyer messaging and sales enablement.
• Lead launch planning and differentiation efforts.

Connaissances

GTM strategy

B2B SaaS marketing

Product messaging

Agentic AI awareness

Description du poste

This role owns go to market for a set of core products, from positioning and launch planning to competitive differentiation. A strong candidate has years of B2B software product marketing behind them and can turn complex platform abilities into clear value for large enterprise buyers. They also build sales materials that reps actually use and run programs that get existing customers adopting new features.

How it fits the AI era

The products being marketed are AI agents, so the marketer has to explain agentic work in plain terms to cautious enterprise buyers. Much of the routine drafting and research can be sped up with AI tools, which shifts the job toward judgment about messaging, differentiation and what the field needs. The human core stays the same: understanding buyers, shaping a narrative and earning trust with sales and product teams.

How it builds AI experience

Working here means marketing AI agents grounded in company data, so the person would learn how enterprises adopt and govern agentic tools. The posting asks for hands on use of agentic AI to automate go to market workflows, which is a concrete way to build that skill. Familiarity with the enterprise AI landscape helps, and can be grown by studying how similar platforms position themselves.

Worth showing

• B2B SaaS product marketing
• Launch and positioning track record
• Agentic AI in GTM
• Enterprise buyer messaging

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Writer

Writer is an enterprise AI platform for building and supervising AI agents grounded in company data, per the company.