Director of Communications

present of AI; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Waabi, a Toronto-based company training self-driving trucks and robotaxis, seeks a senior communications leader to own earned media and executive messaging for its AI-powered robotics platform. The right candidate has a decade or more in PR or media relations, has placed stories in tech, business or logistics press, and can translate deep technical work into clear, credible narratives.

You will run an outside PR agency, draft executive materials, and tightly police claims and terms cleared for

Qualifications

• Ten+ years in PR/media relations.
• Experience landing coverage in tech/business/logistics press.
• Agency management and executive communications.

Responsibilities

• Own earned media and executive communications.
• Lead outside PR agency day-to-day.
• Guard accuracy of AI claims and terms for public use.
• Draft executive materials and messaging for public release.

Skills

PR/Media relations

Executive comms

Agency management

Media outreach

Job description

This role owns earned media and executive communications for a company building AI for self driving trucks and robotaxis. A strong candidate has a decade or more in PR or media relations, has landed coverage in tech, business or logistics press, and can turn deep technical work into an accurate story. The job also calls for running an outside PR agency day to day, drafting executive materials, and keeping tight control over what claims and terms are cleared for public use.

How it fits the AI era

The company sells a technical story that is easy to overstate, so the work is about making AI claims precise and provable to reporters and business audiences. AI tools speed up drafting, monitoring and research, but relationships with editors and judgment about what is safe to say stay with the person. The role also helps position the company against the right peers rather than letting it be lumped in with every other self driving outfit.

How it builds AI experience

Working here means learning how autonomous driving and simulation based training are described to outsiders, and how proof points are kept accurate as the company scales. That builds skill in communicating AI systems that act in the physical world, which is useful for any deep tech or robotics company. A candidate can prepare by studying how AI and robotics firms explain safety and testing to trade and business press.

Worth showing

• Ten plus years in PR
• Tech and business placements
• Agency management and accountability
• Executive communications writing
• Message discipline on claims

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Waabi

A Toronto company training self-driving trucks and robotaxis mostly inside its own AI-generated simulator, rather than by racking up millions of real road miles.