Growth Analytics Leader — B2B SaaS (Hybrid)

Appfolio; Richardson (TX); On-site; USD 104,000 - 130,000; Full time

Job summary

AppFolio is hiring a Senior Marketing Data Analyst to measure the full funnel and drive data-informed decisions across Marketing, Revenue, and Customer Marketing. You will diagnose performance drivers, build predictive models, and present insights to senior stakeholders.

The role emphasizes ownership of dashboards, attribution models, and proactive investigation of performance changes, with a focus on B2B SaaS growth and data-driven storytelling.

Qualifications

• 5+ years in marketing analytics, growth analytics, or a similar role; B2B SaaS preferred.
• Advanced SQL and cloud data warehouse experience (Snowflake preferred).
• Experience with funnel analysis and multi-channel attribution modeling.
• Ability to present complex data to senior leaders to drive action.

Responsibilities

• Own weekly, monthly, and quarterly performance reporting across the full funnel by program, channel, segment, and campaign.
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models linking marketing activity to pipeline and revenue.
• Design diagnostic dashboards in HEX that answer business questions for any audience.
• Investigate performance changes, isolate root causes, and recommend actions.
• Support demand modeling and forecasting for Acquisition and Growth.
• Present findings to VP, CMO, and Finance audiences.
• Build buy-in and manage expectations with clear status, results, next steps.

Skills

Python

R

SQL

Tableau

HEX

dbt

Salesforce

Marketing analytics

Education

MBA or advanced quantitative degree

Bachelor's degree in quantitative field

Tools

Snowflake

dbt

Tableau

HEX

Salesforce

Job description

AppFolio is hiring a Senior Marketing Data Analyst to measure the full funnel and drive data-informed decisions across Marketing, Revenue, and Customer Marketing. You will diagnose performance drivers, build predictive models, and present insights to senior stakeholders.

The role emphasizes ownership of dashboards, attribution models, and proactive investigation of performance changes, with a focus on B2B SaaS growth and data-driven storytelling.