B2B Marketing Analytics Lead — Insights for Growth

Snap Finance US; West Valley City (UT); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Medical coverage

401K with company match

Life insurance

Disability insurance

Mental health resources

Volunteer time

Legal coverage

Growth opportunities

Job summary

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize performance and accelerate partner growth. You will transform marketing data into insights, measure campaign effectiveness, and identify opportunities to improve lead generation and revenue impact.

You will collaborate with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting and monitor KPIs. The role requires 3+ years in marketing analytics, strong Excel/SQL skills, and experience with

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Economics or related field.
• 3+ years of experience in marketing analytics or related analytical roles.
• Experience analyzing B2B marketing performance and demand generation metrics.
• Strong proficiency in Excel and SQL.
• Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo.
• Strong analytical thinking with ability to interpret complex data and communicate findings.
• Excellent problem-solving, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards showing marketing funnel performance and key metrics.
• Measure campaign ROI, lead quality, conversion rates, CAC, and marketing-attributed revenue.
• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management.
• Identify trends and opportunities using marketing and CRM data for optimization.
• Perform ad hoc analyses to support strategic initiatives and executive decisions.
• Build forecasting models and analyses to guide marketing investments.
• Collaborate with Marketing Operations to ensure data accuracy and reporting consistency.
• Support A/B testing initiatives by measuring outcomes and recommending improvements.

Skills

Analytical thinking

Communication

Multi-tasking

Problem solving

B2B marketing understanding

Education

Bachelor’s degree in Marketing, Business, Analytics, Economics or related field

Tools

Excel

SQL

Tableau

Power BI

Looker

Salesforce

HubSpot

Marketo

Job description

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize performance and accelerate partner growth. You will transform marketing data into insights, measure campaign effectiveness, and identify opportunities to improve lead generation and revenue impact.

You will collaborate with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting and monitor KPIs. The role requires 3+ years in marketing analytics, strong Excel/SQL skills, and experience with