Hybrid Senior Marketing Analytics Lead

AppFolio, Inc.; Columbus (OH); Hybrid; USD 104,000 - 130,000; Full time

Job summary

AppFolio, Inc. is seeking a Senior Marketing Data Analyst for hybrid work in Columbus, OH. You will measure funnel performance across programs, channels, and campaigns, and translate insights into actions for leadership.

Expect rigorous analysis, cross-functional collaboration with Marketing, Revenue, and Customer Marketing teams, and impactful forecasting. You will own dashboards, attribution models, and demand modeling, partnering with senior stakeholders to optimize budget and outcomes while

Qualifications

• 5+ years in marketing analytics, growth analytics, business analytics, or a similar role. B2B SaaS preferred.
• Advanced SQL and hands-on experience with a cloud data warehouse (Snowflake preferred).
• Demonstrated experience with funnel analysis and attribution modeling across multiple channels.
• Proven record of presenting complex data to senior leaders in a way that drives action.
• Strong problem-solving instincts and a track record of finding root cause, not just reporting symptoms.
• Working knowledge of dbt or comparable data transformation tools.
• Experience building dashboards in Tableau, HEX, or a similar BI tool.
• Ability to work independently, create buy-in, and drive projects to completion in a fast-paced environment.

Responsibilities

• Own weekly, monthly, and quarterly performance reporting across the full funnel, by program, channel, segment, and campaign.
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models that tie marketing activity to pipeline and revenue.
• Design diagnostic dashboards in HEX that answer business questions at a glance for any audience.
• Investigate changes in performance proactively. Isolate root causes across channels, segments, and funnel stages, and recommend an action, not just a readout.
• Support demand modeling and forecasting for Acquisition and Growth.
• Present findings and recommendations to VP, CMO, and Finance audiences.
• Build buy-in and manage expectations through clear status, results, and next steps.

Skills

Marketing analytics

SQL

Python/R for analysis

Salesforce & marketing automation data

Data visualization / dashboards

Education

Bachelor's degree in quantitative field

Tools

Snowflake

dbt

Job description

AppFolio, Inc. is seeking a Senior Marketing Data Analyst for hybrid work in Columbus, OH. You will measure funnel performance across programs, channels, and campaigns, and translate insights into actions for leadership.

Expect rigorous analysis, cross-functional collaboration with Marketing, Revenue, and Customer Marketing teams, and impactful forecasting. You will own dashboards, attribution models, and demand modeling, partnering with senior stakeholders to optimize budget and outcomes while