B2B Marketing Analytics & Growth Analyst

Snap-Finance; West Valley City (UT); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid time off

Medical, dental & vision coverage

401K with company match

Life insurance

Disability insurance

Mental health resources

Volunteer time

Job summary

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize marketing performance and accelerate partner growth. You will transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact.

You'll collaborate with Marketing, Sales, Business Development, Product, and Analytics to develop reporting, monitor KPIs, and support strategic decisions across the B2B marketing

Qualifications

• Bachelor's degree in Marketing, Business or Analytics.
• 3+ years of experience in marketing analytics or related role.
• Experience analyzing B2B marketing performance and demand generation metrics.
• Strong proficiency in Excel and SQL.
• Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo.
• Strong analytical thinking with the ability to interpret complex datasets and communicate findings.
• Excellent problem-solving, organizational, and communication skills.

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards for marketing funnel performance and KPIs.
• Measure campaign ROI, lead quality, conversion rates, CAC, and marketing-attributed revenue.
• Collaborate with Sales and Revenue Operations to optimize lead management and pipeline performance.
• Perform ad hoc analyses to support strategic initiatives and executive decisions.
• Build forecasting models and performance analyses to guide marketing investments.
• Present insights and recommendations to stakeholders with clear data visualizations.

Job description

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize marketing performance and accelerate partner growth. You will transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact.

You'll collaborate with Marketing, Sales, Business Development, Product, and Analytics to develop reporting, monitor KPIs, and support strategic decisions across the B2B marketing