Growth Analytics Lead: Marketing Impact & ROI

Lola Blankets; New York (NY, UT); Hybride; USD 140 000 - 210 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Vacation days

Parental leave

Employee discount

Résumé du poste

Lola Blankets is seeking a Senior Manager, Marketing Analytics to define how we measure marketing impact and optimize every dollar for ROI and growth. You will own attribution, MMM, and incrementality, partnering with Paid Media, Lifecycle, Ecommerce, Finance, and BizOps.

Reporting to the VP, Growth, you will establish a robust measurement framework, guide budget decisions with analysts, and lead an early analytics team as Lola scales.

Qualifications

• 6+ years in marketing analytics, growth analytics, or marketing science at a high-growth DTC, ecommerce, or consumer business.
• Hands-on experience designing and reading incrementality tests (geo-holdouts, lift studies) and applying causal inference methods.
• Working knowledge of multi-touch attribution (Northbeam or equivalent) and media mix modeling, including reconciling them when they disagree.
• Strong command of DTC unit economics: CAC, marginal CAC, LTV, cohort payback, and contribution margin.
• Advanced SQL and Excel / Google Sheets; Python or R for statistical modeling; experience with a BI tool (Looker, Tableau, Sigma, or similar).
• Familiarity with Shopify, Meta, Google Ads, and Klaviyo data.
• Proven ability to turn analysis into a clear recommendation and influence senior stakeholders.

Responsabilités

• Own Lola's marketing measurement framework, bringing multi-touch attribution, incrementality tests, and media mix modeling into one triangulated view of channel impact.
• Define how we measure success by channel and across the business: new customers, CAC, marginal CAC, LTV, payback, and contribution margin, with clear standards everyone uses.
• Calibrate attribution against incrementality and MMM results so channel owners have trusted, current targets and guardrails.
• Own the vendor relationship with MMM and MTA partners, including model inputs, validation, refresh cadence, and turning outputs into budget recommendations.
• Build and run Lola's incrementality testing program across paid channels, lifecycle, and offline media (geo-holdouts, conversion lift, on/off tests, matched markets).
• Set experiment design standards, including power, sample size, test duration, and read-out templates, and keep a test log the whole team learns from.
• Support Ecommerce and Lifecycle with A/B test design and analysis for site, offer, and journey tests.
• Measure the impact of brand and upper-funnel investment on branded search, site traffic, and new customer acquisition.
• Build marginal-return curves by channel and recommend where the next dollar should go to drive incremental margin.
• Partner with Finance and BizOps on new customer and revenue forecasting, scenario planning, and the annual and quarterly marketing budget.
• Model promotional and seasonal economics before and after key moments.
• Partner with Lifecycle and BizOps on cohort analysis, repeat purchase, and LTV by channel, offer, and first product.

Connaissances

Marketing analytics

SQL

Excel / Sheets

Python or R

BI tools

Northbeam / MMM tools

Shopify data

Klaviyo data

Outils

Looker

Tableau

Sigma

Northbeam

Klaviyo

Shopify data integration

Description du poste

Lola Blankets is seeking a Senior Manager, Marketing Analytics to define how we measure marketing impact and optimize every dollar for ROI and growth. You will own attribution, MMM, and incrementality, partnering with Paid Media, Lifecycle, Ecommerce, Finance, and BizOps.

Reporting to the VP, Growth, you will establish a robust measurement framework, guide budget decisions with analysts, and lead an early analytics team as Lola scales.