Senior Lifecycle Marketing Leader - LTV & Loyalty

Lola Blankets

New York (NY, UT)

Hybrid

USD 180,000 - 240,000

Full time

3 days ago

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Benefits offered by this job

Hybrid work model

Career growth opportunities

Employee discount

Job summary

Lola Blankets, a fast-growing comfort and lifestyle brand, seeks a Senior Director of Lifecycle Marketing to own strategy across email, SMS, direct mail, loyalty, and other owned channels. Reporting to the VP, Growth, you will optimize customer lifetime value, repeat purchases, and advocacy through sophisticated segmentation, testing, and cross-channel orchestration.

You will lead a team of lifecycle strategists and technologists, partner with Brand, Ecommerce, and Finance, and drive data-driven

Qualifications

10+ years in lifecycle, retention, or loyalty marketing.
Proven experience building lifecycle strategies that measurably improve LTV, repeat purchase behavior, and customer economics.
Deep expertise in segmentation, cohort analysis, CRM automation, experimentation, personalization, and lifecycle measurement.

Responsibilities

Set strategy across email, SMS, direct mail, and owned channels to grow LTV and loyalty.
Own onsite capture and list growth strategies across audiences and channels.
Build segmentation, personalization, and testing roadmap for lifecycle programs.
Develop and scale direct mail as a lifecycle channel with ROI measurement.
Lead cross-functional partnership with Brand, Ecommerce, and Finance to drive value.