Growth & Marketing Measurement Lead

MoneyLion; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Gen is seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and own high-visibility measurement work across our growth analytics function. You’ll manage ambiguous, first-of-kind problems from question framing to readouts for senior leadership—across lifecycle engagement, campaign performance, spend efficiency, marketplace funnel, new media channels, and customer value.

This hands-on senior IC role partners with analytics leads, data analysts, data scientists, and senior

Qualifications

• 7+ years in marketing analytics, growth analytics, decision science, or a related analytics role.
• Owns complex analytics initiatives end to end — framing questions, designing approach, and presenting readouts to senior stakeholders.
• Strong experience with measurement methods: experimentation, A/B testing, holdout, geo-based incrementality testing, and attribution interpretation.
• Translates business definitions into data definitions and guardrails for analyses, tests, and measurement.
• Experience writing design documents, evaluating trade-offs, and explaining logic to non-technical stakeholders.
• Upholds standards for analytical quality and metric governance with evidence-based perspectives.
• Comfort solving novel problems including AI-era measurement challenges.
• Experience mentoring or leading analysts; fintech, subscription, marketplace, or consumer growth exposure a plus.

Responsibilities

• Own high-visibility analytics initiatives end to end, framing questions, designing analyses, hands-on execution, and presenting decision-ready readouts to senior leadership.
• Lead measurement design for major marketing investments, including holdout and geo-test designs and incrementality analyses.
• Partner with marketing, lifecycle, and marketplace stakeholders to translate business definitions into data definitions and measurement logic.
• Build analyses and reports covering campaign performance, customer journey, revenue attribution, CAC/ROAS, and customer value.
• Uphold standards for QA, metric governance, and leadership-facing numbers; ensure explainability and reproducibility.
• Write production-quality SQL and contribute to dbt models and reporting foundations.
• Mentor analysts and promote reusable patterns to raise analytical standards.
• Identify recurring data issues and design scalable fixes; leverage AI tools to accelerate work.

Skills

SQL

Snowflake

dbt models

Python

Looker

Tableau

AI tools

Education

Bachelor's degree in a quantitative field

Master's degree preferred

Tools

Snowflake

dbt

Looker

Tableau

Job description

Gen is seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and own high-visibility measurement work across our growth analytics function. You’ll manage ambiguous, first-of-kind problems from question framing to readouts for senior leadership—across lifecycle engagement, campaign performance, spend efficiency, marketplace funnel, new media channels, and customer value.

This hands-on senior IC role partners with analytics leads, data analysts, data scientists, and senior