Growth Analytics Lead: Marketing Data & Insights

US Health Partners, LLC; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive equity and compensation

Medical, dental, vision insurance for

Flexible PTO including Winter Break

Parental leave

Fertility and family-building stipend

401(k) company match (US)

Learning and networking opportunities

Job summary

Baseten is seeking a Marketing Analytics Manager to define how marketing decisions are powered by data. You will build the data foundation across Salesforce, HubSpot, Google Analytics, ads, and product data, and develop dashboards, semantic layers, and tools to answer key business questions.

You'll collaborate with Demand Gen, Field Marketing, MOps, and Product Marketing to stitch together activities and outcomes across the funnel, shaping our measurement framework and driving data-driven growth.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or similar
• Deep SQL fluency with large event-level datasets
• Ability to connect data across marketing, CRM, web, SEO/AEO and product systems

Responsibilities

• Define metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.
• Ingest and model data from Salesforce, HubSpot, Google Analytics, ads, web, email, product and third-party sources.
• Create architecture connecting journeys across systems from first touch to expansion.
• Develop audience and segmentation frameworks based on attributes, intent, engagement, and product behavior.
• Own lifecycle marketing analytics across web, email, in-product, and other touchpoints.
• Measure brand awareness and channel impact using audience signals and downstream product behavior.
• Improve activation and optimization by feeding signals into platforms like Google Ads and LinkedIn.
• Design A/B experiments, incrementality testing, and multi-touch attribution.

Skills

SQL

Analytical thinking

Data-driven decision making

Tools

Salesforce

HubSpot

Google Analytics

Google Ads

LinkedIn Ads

GA4

GTM

dbt

BigQuery

Databricks

Airbyte

Fivetran

n8n

Zapier

Job description

Baseten is seeking a Marketing Analytics Manager to define how marketing decisions are powered by data. You will build the data foundation across Salesforce, HubSpot, Google Analytics, ads, and product data, and develop dashboards, semantic layers, and tools to answer key business questions.

You'll collaborate with Demand Gen, Field Marketing, MOps, and Product Marketing to stitch together activities and outcomes across the funnel, shaping our measurement framework and driving data-driven growth.