Senior Growth Marketing Data Architect

The Wrap; Chicago (IL); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Culture Amp is seeking a Marketing Operations Analyst (Growth) to own data foundations, attribution design, and pipeline measurement across HubSpot, Salesforce, and adjacent tools. This senior IC role sits upstream of analytics and partners with Marketing Systems, SDR Operations, and Growth teams to ensure trustworthy reporting.

You will define field standards, data quality SLAs, and source-of-truth definitions, build scalable analytics, and document data definitions to scale without tribal

Qualifications

• 8+ years in marketing analytics or data analysis in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating attribution tools or models.
• Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or BI teams.

Responsibilities

• Design and implement a new attribution model or tool for the growth-marketing funnel, then build and maintain pipeline and attribution reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce, and partner with our operations team to embed them in day-to-day practice.
• Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems, identifying sync gaps, source-of-truth conflicts, and reporting risks before they affect pipeline measurement.
• Support regional and growth-marketing teams with practical attribution and performance questions, including campaign and event measurement, while building clear definitions the broader team can use without tribal knowledge.
• Own source-of-truth definitions for customer and account data, partnering with customer-facing systems where growth and customer data intersect.
• Partner with our SDR Operations team so data health, enrichment, and reporting stay consistent across the full funnel.
• Partner with our Marketing Systems Architect on integration and sync design so the data flowing through our systems supports clean, trustworthy reporting.
• Support our Lifecycle Marketing team with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic so the team scales without relying on tribal knowledge.

Skills

HubSpot data model

Salesforce data model

SQL

Looker/Amplitude

Attribution modeling

Data quality

LLMs and NLP reporting

BI governance

Stakeholder communication

Tools

HubSpot

Salesforce

6sense

Qualified

Outreach

Amplitude

Looker

Job description

Culture Amp is seeking a Marketing Operations Analyst (Growth) to own data foundations, attribution design, and pipeline measurement across HubSpot, Salesforce, and adjacent tools. This senior IC role sits upstream of analytics and partners with Marketing Systems, SDR Operations, and Growth teams to ensure trustworthy reporting.

You will define field standards, data quality SLAs, and source-of-truth definitions, build scalable analytics, and document data definitions to scale without tribal