Senior Marketing Data Analyst — Growth Insights

Gearset Limited; United States; Hybrid; USD 86,000 - 99,000; Full time

Benefits offered by this job

Generous personal development budget

Long Term Incentive Plan

Free lunch in the office

25 days holiday + bank holidays

Pension Plan (matching)

Bupa health care and dental insurance

Enhanced family leave

Life Insurance & critical illness

Discounted gym membership

Job summary

Gearset Limited is seeking a Marketing Analyst to define, measure, and optimise how we capture and create market demand. You will partner closely with our GTM and Data teams to build out our marketing analytics capabilities from the ground up.

In this role, you will turn raw data into clear strategic direction for the wider business. You'll serve as the vital link connecting marketing performance with overarching growth drivers, building a single source of truth for marketing and digital data.

Qualifications

• Strong SQL skills and experience with dbt and cloud data warehouses.
• Experience building marketing analytics capabilities from scratch.
• Ability to translate complex data into actionable narratives for senior leadership.
• Experience with attribution modelling or testing methodologies.
• Experience analysing long B2B buyer journeys across CRM, web/intent and ad tech data.

Responsibilities

• Consolidate marketing data in a central warehouse with Data Engineering.
• Collaborate with Marketing to define and monitor meaningful business metrics.
• Diagnose fluctuations and analyse the impact of campaigns and initiatives.
• Deliver deep analyses and build self-serve dashboards for teams across Gearset.
• Contextualise performance shifts against market conditions, seasonality and product changes.
• Promote good data habits and visibility of marketing performance across teams.

Skills

SQL skills

Data storytelling

Analytical thinking

Stakeholder influence

Tools

dbt

Snowflake

BigQuery

Redshift

Looker

Omni

Job description

Gearset Limited is seeking a Marketing Analyst to define, measure, and optimise how we capture and create market demand. You will partner closely with our GTM and Data teams to build out our marketing analytics capabilities from the ground up.

In this role, you will turn raw data into clear strategic direction for the wider business. You'll serve as the vital link connecting marketing performance with overarching growth drivers, building a single source of truth for marketing and digital data.