Growth Analytics Lead for Measurement & Campaign Insights

Omnicom Media; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Mediabrands seeks a analytics leader to serve as a primary POC for analytics across campaigns, driving holistic measurement and reporting. You will build, scale, and elevate approaches to campaign execution and measurement for clients, guiding a team to deliver actionable insights and strategic recommendations.

You will present findings, stay abreast of new measurement methodologies, and collaborate across teams to ensure data-driven decisions and strong client relationships.

Qualifications

• 5+ years of experience in marketing or digital analytics, primarily website performance.
• Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
• Strong understanding of paid media landscape and ability to tell a data-driven story.

Responsibilities

• Develop client-specific measurement plans and manage day-to-day analytics outputs.
• Present recommendations and actionable insights to clients with support from the team.
• Guide junior members on narratives to provide rich insights and collaborate across teams.

Skills

Marketing analytics

Digital analytics

Communication

Paid media

SQL (plus)

Tools

Omniture

Web Trends

Nielsen

Job description

Mediabrands seeks a analytics leader to serve as a primary POC for analytics across campaigns, driving holistic measurement and reporting. You will build, scale, and elevate approaches to campaign execution and measurement for clients, guiding a team to deliver actionable insights and strategic recommendations.

You will present findings, stay abreast of new measurement methodologies, and collaborate across teams to ensure data-driven decisions and strong client relationships.