Growth Analytics Director: Lead Data-Driven Marketing

Adelphi Group; New York (NY); On-site; USD 145,000 - 165,000; Full time

Job summary

Omnicom Media in New York is seeking a senior leader to drive data and analytics for client marketing initiatives. You will translate complex analytics into clear, actionable insights and guide budget planning, media strategy, and optimization.

The role requires 7+ years in data/analytics within advertising or consulting, with proven leadership and client relationship skills. You will mentor teams and shape strategic analytics across campaigns.

Qualifications

• 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Experience in marketing analytics and data solutions across 1st/3rd party data.
• Strong leadership, communication, and client storytelling abilities.

Responsibilities

• Build understanding of client strategic issues and competitive position.
• Ensure analytics yield actionable insights and narratives.
• Lead budget setting, media plan development, and optimization.
• Lead measurement plan development and execution.
• Anticipate client needs and develop solutions.
• Ensure timely delivery of deliverables.
• Generate insights and articulate impactful narratives.
• Identify opportunities to improve processes.
• Provide coaching and methodological support to direct reports.
• Partner on budget setting and plan optimization.
• Mentor direct reports and build career growth plans.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic skills

Leadership

Client relationship management

Communication skills

Training and mentoring

Strategic thinking

Education

University degree

Agency-side media planning knowledge desirable

Job description

Omnicom Media in New York is seeking a senior leader to drive data and analytics for client marketing initiatives. You will translate complex analytics into clear, actionable insights and guide budget planning, media strategy, and optimization.

The role requires 7+ years in data/analytics within advertising or consulting, with proven leadership and client relationship skills. You will mentor teams and shape strategic analytics across campaigns.