Growth Analytics Director: Omnichannel Revenue & Insights

Delaware North; Buffalo (NY); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k) match

Performance bonus

Paid vacation

Parental leave

Tuition reimbursement

Discounts

Job summary

Delaware North Gaming seeks a Director of Growth Analytics to transform data into actionable insights driving revenue across land-based casinos, online gaming, and social gaming. This hands-on leader collaborates with Marketing, Loyalty, Digital, Operations, Finance, and Property Leadership to measure effectiveness and uncover growth opportunities.

The role emphasizes forecasting, multichannel measurement, and enterprise dashboards that tie investments to outcomes.

Qualifications

• 5+ years of progressive experience in performance marketing, analytics, CRM, digital marketing, loyalty marketing, or marketing strategy.
• 1 year of experience leading analytics teams in a multi-property, hospitality, gaming, travel, entertainment, or data-driven environment.
• Experience developing forecasts, business cases, and pro forma analyses.
• Experience with CRM, CDP, loyalty, and marketing automation platforms.
• Strong proficiency in Tableau, Power BI, Funnel.io, SQL, or similar analytics tools; advanced Excel and financial modeling.
• Experience working in Databricks, Snowflake, Azure Synapse, or similar cloud data platforms.
• Understanding of marketing attribution, incrementality testing, and customer lifecycle analytics.

Responsibilities

• Develop insights that shape enterprise performance marketing strategies across guest acquisition, activation, retention, reactivation, and lifetime value growth
• Establish performance standards, scorecards, measurement frameworks, and testing approaches that improve campaign effectiveness and incremental revenue
• Own omnichannel performance measurement across digital, email, SMS, mobile app, direct mail, social media, loyalty, kiosk, and on-property channels
• Analyze customer behavior, engagement, conversion, migration, and lifetime value trends to optimize cross-channel experiences and marketing efficiency
• Build enterprise dashboards and reporting that connect marketing initiatives, customer activity, and investments to measurable business outcomes
• Partner with property marketing teams to identify performance gaps and recommend actions that improve visitation, gaming revenue, profitability, and return on advertising spend
• Lead campaign forecasting, financial modeling, and pro forma analysis using data science to estimate revenue impact, reinvestment needs, and return on investment
• Strengthen team capabilities in measurement, forecasting, marketing technology, data integrity, and campaign optimization while ensuring accurate and timely insights

Skills

Leadership experience

Performance marketing analytics

CRM & loyalty marketing

Marketing attribution

Forecasting & financial modeling

Education

Bachelor's degree in business, analytics, or related field

Tools

Tableau

Power BI

Funnel.io

SQL

Excel

Databricks

Snowflake

Azure Synapse

Job description

Delaware North Gaming seeks a Director of Growth Analytics to transform data into actionable insights driving revenue across land-based casinos, online gaming, and social gaming. This hands-on leader collaborates with Marketing, Loyalty, Digital, Operations, Finance, and Property Leadership to measure effectiveness and uncover growth opportunities.

The role emphasizes forecasting, multichannel measurement, and enterprise dashboards that tie investments to outcomes.