Director of Growth Analytics

Delaware North; Buffalo (NY); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k) match

Performance bonus

Paid vacation

Parental leave

Tuition reimbursement

Discounts

Job summary

Delaware North Gaming seeks a Director of Growth Analytics to transform data into actionable insights driving revenue across land-based casinos, online gaming, and social gaming. This hands-on leader collaborates with Marketing, Loyalty, Digital, Operations, Finance, and Property Leadership to measure effectiveness and uncover growth opportunities.

The role emphasizes forecasting, multichannel measurement, and enterprise dashboards that tie investments to outcomes.

Qualifications

• 5+ years of progressive experience in performance marketing, analytics, CRM, digital marketing, loyalty marketing, or marketing strategy.
• 1 year of experience leading analytics teams in a multi-property, hospitality, gaming, travel, entertainment, or data-driven environment.
• Experience developing forecasts, business cases, and pro forma analyses.
• Experience with CRM, CDP, loyalty, and marketing automation platforms.
• Strong proficiency in Tableau, Power BI, Funnel.io, SQL, or similar analytics tools; advanced Excel and financial modeling.
• Experience working in Databricks, Snowflake, Azure Synapse, or similar cloud data platforms.
• Understanding of marketing attribution, incrementality testing, and customer lifecycle analytics.

Responsibilities

• Develop insights that shape enterprise performance marketing strategies across guest acquisition, activation, retention, reactivation, and lifetime value growth
• Establish performance standards, scorecards, measurement frameworks, and testing approaches that improve campaign effectiveness and incremental revenue
• Own omnichannel performance measurement across digital, email, SMS, mobile app, direct mail, social media, loyalty, kiosk, and on-property channels
• Analyze customer behavior, engagement, conversion, migration, and lifetime value trends to optimize cross-channel experiences and marketing efficiency
• Build enterprise dashboards and reporting that connect marketing initiatives, customer activity, and investments to measurable business outcomes
• Partner with property marketing teams to identify performance gaps and recommend actions that improve visitation, gaming revenue, profitability, and return on advertising spend
• Lead campaign forecasting, financial modeling, and pro forma analysis using data science to estimate revenue impact, reinvestment needs, and return on investment
• Strengthen team capabilities in measurement, forecasting, marketing technology, data integrity, and campaign optimization while ensuring accurate and timely insights

Skills

Leadership experience

Performance marketing analytics

CRM & loyalty marketing

Marketing attribution

Forecasting & financial modeling

Education

Bachelor's degree in business, analytics, or related field

Tools

Tableau

Power BI

Funnel.io

SQL

Excel

Databricks

Snowflake

Azure Synapse

Job description

The opportunity

Delaware North Gaming is hiring a full-time Director of Growth Analytics to join our team. The Director of Growth Analytics is responsible for transforming data into actionable insights that drive profitable revenue growth across Delaware North Gaming's portfolio of land-based casinos, online gaming, and social gaming businesses. This role is responsible for delivering a unified view of customer behavior and marketing performance across land-based gaming, iCasino, social gaming, loyalty, digital, and property marketing channels, helping business leaders understand where to invest for maximum customer and financial impact.

This role is a hands-on leader who works closely with Marketing, Loyalty, Database Marketing, Digital, Operations, Finance, and Property Leadership teams to measure marketing effectiveness, identify growth opportunities, and optimize customer acquisition, engagement, retention, and reinvestment strategies.

Pay

Minimum – Anticipated Maximum Base Salary: $104,100 - $140,500 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Develop insights that shape enterprise performance marketing strategies across guest acquisition, activation, retention, reactivation, and lifetime value growth
• Establish performance standards, scorecards, measurement frameworks, and testing approaches that improve campaign effectiveness and incremental revenue
• Own omnichannel performance measurement across digital, email, SMS, mobile app, direct mail, social media, loyalty, kiosk, and on-property channels
• Analyze customer behavior, engagement, conversion, migration, and lifetime value trends to optimize cross-channel experiences and marketing efficiency
• Build enterprise dashboards and reporting that connect marketing initiatives, customer activity, and investments to measurable business outcomes
• Partner with property marketing teams to identify performance gaps and recommend actions that improve visitation, gaming revenue, profitability, and return on advertising spend
• Lead campaign forecasting, financial modeling, and pro forma analysis using data science to estimate revenue impact, reinvestment needs, and return on investment
• Strengthen team capabilities in measurement, forecasting, marketing technology, data integrity, and campaign optimization while ensuring accurate and timely insights

More about you

• Degree in business, hospitality, or a related field preferred
• Minimum of 5 years of progressive experience in performance marketing, analytics, CRM, digital marketing, loyalty marketing, or marketing strategy
• Minimum of 1year of experience leadinganalyticsteams in a multi-property, hospitality, gaming, travel, entertainment, or highly data-driven environment
• Experience developing forecasts, business cases, and pro forma analyses; a advanced analytics and reporting expertise
• Experience with CRM, CDP, loyalty, and marketing automation platforms
• Strong proficiency in Tableau, Power BI, Funnel.io, SQL, or similar analytics tools; Advanced Excel and financial modeling capabilities
• Experience working in Databricks, Snowflake, Azure Synapse, or similar cloud data platforms
• Understanding of marketing attribution, incrementality testing, and customer lifecycle analytics

Shift details

M-F

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.