Director of Growth Analytics

Delaware North; Buffalo (NY); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Annual performance bonus

Paid vacation days and holidays

Paid parental bonding leave

Tuition reimbursement

Friends-and-family discounts

Job summary

Delaware NorthGaming is seeking a Director of Growth Analytics to translate data into actionable insights that drive revenue growth across our land-based casinos, online gaming, and social gaming businesses.

This hands-on leader will collaborate with Marketing, Loyalty, Digital, Operations, Finance, and Leadership teams to measure effectiveness and optimize acquisition, engagement, retention, and reinvestment strategies.

Qualifications

• Requires degree in business, hospitality, or related field.
• Minimum 5 years in performance marketing, analytics, CRM, or loyalty marketing.
• Experience leading analytics teams in multi-property or data-driven environments.
• Strong proficiency with Tableau, Power BI, SQL, Excel, and financial modeling.

Responsibilities

• Develop insights shaping enterprise performance marketing across acquisition, activation, retention, reactivation, and LTV growth.
• Establish standards, scorecards, measurement frameworks, and testing approaches to improve campaign effectiveness and revenue.
• Own omnichannel measurement across digital, email, SMS, mobile apps, direct mail, social, loyalty and on-property channels.
• Analyze customer behavior and trends to optimize cross-channel experiences and marketing efficiency.
• Build dashboards linking marketing initiatives to measurable business outcomes.

Skills

Tableau

Power BI

SQL

Funnel.io

Excel

Financial modeling

Marketing analytics

CRM

Education

Business or related degree

Tools

Databricks

Snowflake

Azure Synapse

Job description

The opportunity

Delaware NorthGamingis hiring a full-timeDirector of Growth Analytics to join our team.The Director of Growth Analytics is responsible for transforming data into actionable insights that drive profitable revenue growth across Delaware North Gaming’s portfolio of land-based casinos, online gaming, and social gaming businesses. This role is responsible for delivering a unified view of customer behavior and marketing performance across land-based gaming, iCasino, social gaming, loyalty, digital, and property marketing channels, helping business leaders understand where to invest for maximum customer and financial impact.

This role is a hands‑on leader who works closely with Marketing, Loyalty, Database Marketing, Digital, Operations, Finance, and Property Leadership teams to measure marketing effectiveness, identify growth opportunities, and optimize customer acquisition, engagement, retention, and reinvestment strategies.

Pay

Minimum – Anticipated Maximum Base Salary: $104,100 – $140,500 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Develop insights that shape enterprise performance marketing strategies across guest acquisition, activation, retention, reactivation, and lifetime value growth
• Establish performance standards, scorecards, measurement frameworks, and testing approaches that improve campaign effectiveness and incremental revenue
• Own omnichannel performance measurement across digital, email, SMS, mobile app, direct mail, social media, loyalty, kiosk, and on‑property channels
• Analyze customer behavior, engagement, conversion, migration, and lifetime value trends to optimize cross‑channel experiences and marketing efficiency
• Build enterprise dashboards and reporting that connect marketing initiatives, customer activity, and investments to measurable business outcomes
• Partner with property marketing teams to identify performance gaps and recommend actions that improve visitation, gaming revenue, profitability, and return on advertising spend
• Lead campaign forecasting, financial modeling, and pro forma analysis using data science to estimate revenue impact, reinvestment needs, and return on investment
• Strengthen team capabilities in measurement, forecasting, marketing technology, data integrity, and campaign optimization while ensuring accurate and timely insights

More about you

• Degree in business, hospitality, or a related field preferred
• Minimum of 5 years of progressive experience in performance marketing, analytics, CRM, digital marketing, loyalty marketing, or marketing strategy
• Minimum of 1year of experience leadinganalyticsteams in a multi‑property, hospitality, gaming, travel, entertainment, or highly data‑driven environment
• Experience developing forecasts, business cases, and pro forma analyses; advanced analytics and reportingexpertise
• Experience with CRM, CDP, loyalty, and marketing automation platforms
• Strongproficiencyin Tableau, Power BI, Funnel.io, SQL, or similar analytics tools; Advanced Excel and financial modeling capabilities
• Experience working in Databricks, Snowflake, Azure Synapse, or similar cloud data platforms
• Understanding ofmarketing attribution, incrementality testing, and customer lifecycle analytics

Shift details

M‑F

Source: Hospitality Online