Growth Analytics Manager - Data-Driven eCommerce Leader

GNC; Pittsburgh (Allegheny County); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

STD/LTD

Paid Life Insurance

401K with company match

Merchandise discount (30%)

Employee discount (20%)

Monthly Free Product Offers

Employee Assistance Program (EAP)

Job summary

GNC is hiring a Manager, Digital Analytics in the Growth department to turn data into proactive business insights for eCommerce and marketing. The role partners with cross-functional teams to define measurement plans, track performance, and guide investment decisions.

The position requires strong fluency with GA4, Power BI, and dataLayer, with a track record of delivering leadership-ready recommendations and dashboards that drive growth. Office-based role in the Pittsburgh area.

Qualifications

• Bachelor’s degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or a related field; equivalent experience may be considered.
• 6+ years of experience in digital analytics, eCommerce analytics, marketing analytics, business intelligence, or a related analytical role.
• Strong understanding of eCommerce KPIs, digital customer journeys, conversion funnels, attribution, campaign tracking, site merchandising, and promotional performance.
• Demonstrated ability to move beyond reporting into proactive insight generation, strategic recommendation development, and business decision support.
• Hands-on experience with GA4, Quantum Metric, Power BI, Google Tag Manager, BigQuery, dataLayer architecture, data QA, or analytics implementation validation.
• Familiarity with testing and optimization programs, including A/B testing, CRO analysis, personalization, and customer behavioral insights.

Responsibilities

• Support strategic digital analytics for the Growth department, partnering with eCommerce and Growth Marketing to develop insights that inform business strategy, investment priorities, customer experience improvements, and revenue growth.
• Translate complex business questions into analytical frameworks that uncover performance drivers, growth opportunities, customer friction, and recommended actions—not just report on historical results.
• Partner with eCommerce, Growth Marketing, merchandising, product, technology, finance, and leadership teams to define measurement plans, shape business priorities, and ensure analytics are embedded early in planning.
• Manage analytics requirements for site experience enhancements, platform changes, campaign tracking, media and marketing initiatives, and broader digital transformation work across the Growth department.
• Partner cross-functionally to support A/B testing and personalization data capture and measurement.
• Develop dashboards, scorecards, and recurring reporting that do more than surface metrics—they clarify what matters, why performance is changing, and where teams should take action.
• Analyze traffic, conversion, engagement, revenue, margin, promotional activity, customer behavior, channel performance, and campaign effectiveness to proactively identify growth opportunities and areas of friction.
• Ensure measurement accuracy by partnering with technology and implementation teams on tagging, dataLayer strategy, event tracking, QA, and analytics validation.
• Deliver leadership-ready insights and recommendations that clearly communicate what happened, why it happened, and what actions should be taken next.
• Act as a business-facing analytics partner who actively challenges assumptions, frames tradeoffs, and brings forward data-backed recommendations to influence eCommerce and marketing strategy.
• Fostering a culture of data-driven decision-making, curiosity, accuracy, and business partnership.
• Contribute to scalable analytics processes, documentation, governance standards, and best practices that improve reporting consistency and stakeholder trust.

Education

Bachelor’s degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or a related field

Tools

GA4

Quantum Metric

Power BI

Google Tag Manager

BigQuery

dataLayer

Job description

GNC is hiring a Manager, Digital Analytics in the Growth department to turn data into proactive business insights for eCommerce and marketing. The role partners with cross-functional teams to define measurement plans, track performance, and guide investment decisions.

The position requires strong fluency with GA4, Power BI, and dataLayer, with a track record of delivering leadership-ready recommendations and dashboards that drive growth. Office-based role in the Pittsburgh area.