Growth Analytics Director, Marketing & Media

AMC Networks; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) plan

Wellness program

Tuition reimbursement

Paid parental leave

Job summary

AMC Networks is seeking a Director - Marketing & Growth Analytics for its New York location. This role involves defining marketing analytics strategies, conducting hands-on quantitative analysis, and driving agency relationships.

The ideal candidate will have over 10 years of experience in marketing analytics with expertise in methodologies like Marketing Mix Modeling and Multi-touch Attribution. Competitive compensation includes a salary of $140,000 – $180,000 and comprehensive benefits.

Qualifications

• 10+ years of experience in marketing analytics, preferably in subscription media.
• Deep expertise in marketing measurement methodologies.
• Proficiency with SQL and Python.

Responsibilities

• Define and lead marketing analytics strategy and measurement roadmap.
• Conduct quantitative analysis independently on large datasets.
• Drive agency relationships and validate media outputs.

Skills

Marketing analytics

Marketing Mix Modeling (MMM)

Multi-touch Attribution (MTA)

Incrementality testing

SQL

Python

Data science techniques

Education

Relevant degree (Analytics, Data Science, Statistics, Economics, Marketing)

Job description

AMC Networks is seeking a Director - Marketing & Growth Analytics for its New York location. This role involves defining marketing analytics strategies, conducting hands-on quantitative analysis, and driving agency relationships.

The ideal candidate will have over 10 years of experience in marketing analytics with expertise in methodologies like Marketing Mix Modeling and Multi-touch Attribution. Competitive compensation includes a salary of $140,000 – $180,000 and comprehensive benefits.