Director - Marketing & Growth Analytics

AMC Networks; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) plan

Wellness program

Tuition reimbursement

Paid parental leave

Job summary

AMC Networks is seeking a Director - Marketing & Growth Analytics for its New York location. This role involves defining marketing analytics strategies, conducting hands-on quantitative analysis, and driving agency relationships.

The ideal candidate will have over 10 years of experience in marketing analytics with expertise in methodologies like Marketing Mix Modeling and Multi-touch Attribution. Competitive compensation includes a salary of $140,000 – $180,000 and comprehensive benefits.

Qualifications

• 10+ years of experience in marketing analytics, preferably in subscription media.
• Deep expertise in marketing measurement methodologies.
• Proficiency with SQL and Python.

Responsibilities

• Define and lead marketing analytics strategy and measurement roadmap.
• Conduct quantitative analysis independently on large datasets.
• Drive agency relationships and validate media outputs.

Skills

Marketing analytics

Marketing Mix Modeling (MMM)

Multi-touch Attribution (MTA)

Incrementality testing

SQL

Python

Data science techniques

Education

Relevant degree (Analytics, Data Science, Statistics, Economics, Marketing)

Job description

AMC Global Media is home to many of the greatest stories and characters in TV and film and is the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere.

We are currently seeking a Director - Marketing & Growth Analytics to join our Research team based in our New York, NY location.

Responsibilities

• Define and lead the internal marketing analytics strategy and measurement roadmap, establishing AMC's point of view on how media effectiveness is measured and how the function evolves over time.
• Serve as the primary analytical partner to Performance & Lifecycle Marketing across acquisition, engagement, and retention, translating complex measurement outputs into decisions, not just reports.
• Conduct hands‑on quantitative analysis independently, querying large datasets, building original analytical frameworks, and applying advanced statistical techniques including regression modeling, cohort analysis, and significance testing.
• Help drive agency relationships at the advanced analytical level, validating and evolving MMM/MTA outputs against AMC's first‑party subscriber data, challenging assumptions, and driving methodology improvements that ground media optimization in real subscriber outcomes.
• Drive the incrementality testing agenda, designing and commissioning geo holdouts, lift studies, and experiments that validate media findings and strengthen the basis for spend decisions.
• Support retention and CRM media teams with audience targeting strategy, experimental design, and measurement of churn intervention programs.
• Define marketing data infrastructure requirements and partner with BI on implementation, specifying the connections between media exposure and subscriber behavior needed for accurate attribution.
• Synthesize complex analytics into clear executive‑ready storylines and recommendations delivered both verbally and visually to senior leadership.

Qualifications

• 10+ years of experience in marketing analytics, marketing science, or media measurement, with direct experience in subscription or direct‑to‑consumer media preferred.
• Deep expertise in marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi‑touch Attribution (MTA), incrementality testing, experimental design, and causal inference.
• Hands‑on experience designing incrementality tests (including geo holdouts, lift studies, and matched market experiments).
• Proficiency with SQL and Python.
• Familiarity with Meridian or comparable Bayesian MMM frameworks.
• Substantial experience working with big‑data infrastructure.
• Knowledge of data science techniques; machine learning a plus.
• Proven self‑starter who is willing to jump right in.
• Excellent communication skills and executive presence – expert at translating complex technical insights into digestible takeaways for business executives.
• Proven track record leading or mentoring analytics professionals.
• Strong interpersonal skills – collaborative, curious, and able to influence across functions.
• Ability to thrive in a fast‑paced environment and manage multiple priorities under tight deadlines.
• Relevant degree preferred – Analytics, Data Science, Statistics, Economics, Marketing, or related field.

Compensation and Benefits

The base compensation for this position is $140,000 – $180,000, commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including medical, dental, vision, prescription drug coverage, 401(k) plan, wellness program, life insurance, tuition reimbursement, paid time off, paid parental leave, and adoption services, among other benefit plan options subject to eligibility requirements. Employees are granted the flexibility to work from home one day per week.

Equal Opportunity Employer

AMC Global Media is committed to nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability, or any other characteristic protected by federal, state, or local law.