Group Sales Manager — Full-Service Hotel Growth

Crescent Hotels & Resorts; Saint Pete Beach (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Crescent Hotels & Resorts is seeking a Group Sales Manager for a full-service hotel in Florida. The role focuses on generating new group business, developing strategic accounts, and achieving revenue targets through proactive prospecting and effective negotiations.

You will work with Sales, Revenue, and Event Management teams to ensure seamless client experiences from initial contact to program execution, while maintaining strong relationships with key accounts.

Qualifications

• Bachelor's degree in Hospitality, Business, Marketing, or related field preferred.
• Minimum 1–3 years of hotel sales experience, preferably in group sales within a full-service environment.
• Proven ability to meet or exceed revenue goals and develop new business.
• Proficiency in hotel sales systems (Delphi, CI/TY, SFAWeb, Envision, or other brand CRMs) and Microsoft Office Suite.
• Strong negotiation, presentation and organizational skills.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, results-oriented, outside sales calls and events.

Responsibilities

• Solicit new and existing group business through outside sales calls, prospecting, site inspections, trade shows, and networking; manage an assigned portfolio of accounts and/or vertical markets; respond to inquiries, prepare proposals, and negotiate to secure bookings.
• Conduct pre- and post-event communication with clients to ensure expectations are met and issues resolved; represent the hotel at events and build relationships for repeat business.
• Collaborate with Catering, Revenue, Marketing, and Operations to align on group servicing, pricing, and brand standards; participate in weekly sales and revenue strategy meetings.
• Maintain accurate records of activities, contracts, and client communication in the hotel CRM/brand systems; prepare weekly/monthly reports including production, prospecting, and booking activity; ensure compliance with Crescent standards.
• Uphold Crescent's service culture with high-touch client interactions; support sales and catering initiatives, including team prospecting days and community engagement.

Skills

Negotiation

Presentation

Organization

Education

Bachelor's degree (Hospitality/Business/Marketing)

Tools

Delphi

CI/TY

SFAWeb

Envision

Microsoft Office Suite

Job description

Crescent Hotels & Resorts is seeking a Group Sales Manager for a full-service hotel in Florida. The role focuses on generating new group business, developing strategic accounts, and achieving revenue targets through proactive prospecting and effective negotiations.

You will work with Sales, Revenue, and Event Management teams to ensure seamless client experiences from initial contact to program execution, while maintaining strong relationships with key accounts.