Group Director, Social Strategy & Growth

dentsu; New York (NY); On-site; USD 164,000 - 175,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Creative in New York is seeking a Group Director, Social Marketing & Strategy to lead social strategy across a portfolio of leading CPG snack brands. You will advise senior clients and mentor a high-performing team while shaping strategic direction and growth.

This senior role requires executive presence, deep social expertise, and the ability to challenge thinking and align stakeholders. You will drive always-on programs, develop roadmaps, and partner with cross-functional teams to

Qualifications

• 10+ years of experience in social marketing strategy, preferably within an agency environment.
• Experience leading large-scale client relationships and serving as the day-to-day strategic lead on complex business.
• Proven success building and developing high-performing teams.
• Executive presence with the confidence to challenge client thinking and advocate for strategic recommendations.
• Strong emotional intelligence and the ability to read a room, adapt, and influence stakeholders at all levels.
• Deep understanding of social platforms, social best practices, and the evolving digital landscape.
• Experience developing insight-driven strategies rooted in consumer behavior, culture, and business objectives.
• Strong understanding of agency operations, including staffing, scoping, account planning, and team resourcing.
• Ability to turn recommendations into actionable plans and inspire cross-functional teams to bring them to life.
• Experience using social analytics and performance data to inform strategy and optimize results.
• Entrepreneurial mindset with a passion for growing business, developing talent, and pushing work to be best-in-class.

Responsibilities

• Lead social strategy across a portfolio of brands, ensuring work is strategically sound, culturally relevant, and aligned to client business goals.
• Serve as a senior client partner and trusted strategic advisor, building strong relationships with senior stakeholders.
• Present recommendations, business updates, and Quarterly Business Reviews (QBRs) to executive-level audiences.
• Partner with creative, analytics, account, influencer, and project management teams to develop integrated social marketing programs.
• Oversee always-on social programs, community engagement efforts, and larger campaign initiatives across owned and earned channels.
• Develop social strategies and campaign roadmaps grounded in consumer, category, and cultural insights.
• Identify emerging social trends, platform opportunities, and cultural moments that can be leveraged on behalf of clients.
• Drive business growth by uncovering incremental opportunities and expanding client partnerships.
• Help shape staffing plans, team structures, scopes, and overall account operations.
• Lead, mentor, and develop a team of approximately 15 people, including Managers, Strategists, Associate Directors, and Analytics leaders.
• Provide senior-level guidance and oversight while remaining hands-on in refining and elevating strategic work.
• Foster a collaborative culture that encourages creativity, accountability, and professional growth.

Skills

Social strategy

Client relationship leadership

Executive presence

Team leadership

Social analytics

Platform knowledge

Business development

Stakeholder influence

Job description

Dentsu Creative in New York is seeking a Group Director, Social Marketing & Strategy to lead social strategy across a portfolio of leading CPG snack brands. You will advise senior clients and mentor a high-performing team while shaping strategic direction and growth.

This senior role requires executive presence, deep social expertise, and the ability to challenge thinking and align stakeholders. You will drive always-on programs, develop roadmaps, and partner with cross-functional teams to