Head of Digital & Programmatic Strategy

dentsu; New York (NY); On-site; USD 114,000 - 153,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

Dentsu X in New York seeks a Director to set strategic direction for assigned brands and lead a team across programmatic and digital direct campaigns. You will own campaign strategy, drive innovation, and manage relationships with clients and internal teams.

Ideal candidates combine programmatic expertise with strong leadership, analytics, and a commitment to delivering measurable results for diverse brands, including pharma, within a fast-paced agency environment.

Qualifications

• 7+ years of experience in the programmatic and digital industry.
• Experience working on a pharmaceutical client preferred.
• Strong understanding of business concepts and client objectives to identify expansion opportunities.
• Excellent verbal and written communications, presentation, and analytical skills.

Responsibilities

• Oversee programmatic and digital direct strategy and lead development of tactical recommendations.
• Provide leadership to account team and manage day-to-day activities or direct reports.
• Manage client relationships, priorities, and client communication.
• Drive growth of junior team members through regular 1:1 meetings and mentorship.
• Lead knowledge-share sessions to enhance campaign performance and share knowledge and experience.

Skills

Programmatic industry experience

Digital media channels

Communications

Analytical thinking

Problem solving

Programmatic technology

Tools

DSPs

SSPs

Ad servers

Ad verification platforms

Planning/financial platforms

DMPs

Analytics & reporting dashboards

Job description

Dentsu X in New York seeks a Director to set strategic direction for assigned brands and lead a team across programmatic and digital direct campaigns. You will own campaign strategy, drive innovation, and manage relationships with clients and internal teams.

Ideal candidates combine programmatic expertise with strong leadership, analytics, and a commitment to delivering measurable results for diverse brands, including pharma, within a fast-paced agency environment.