Group Director, Social Marketing & Strategy

dentsu; New York (NY); On-site; USD 164,000 - 175,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Creative in New York is seeking a Group Director, Social Marketing & Strategy to lead social strategy across a portfolio of leading CPG snack brands. You will advise senior clients and mentor a high-performing team while shaping strategic direction and growth.

This senior role requires executive presence, deep social expertise, and the ability to challenge thinking and align stakeholders. You will drive always-on programs, develop roadmaps, and partner with cross-functional teams to

Qualifications

• 10+ years of experience in social marketing strategy, preferably within an agency environment.
• Experience leading large-scale client relationships and serving as the day-to-day strategic lead on complex business.
• Proven success building and developing high-performing teams.
• Executive presence with the confidence to challenge client thinking and advocate for strategic recommendations.
• Strong emotional intelligence and the ability to read a room, adapt, and influence stakeholders at all levels.
• Deep understanding of social platforms, social best practices, and the evolving digital landscape.
• Experience developing insight-driven strategies rooted in consumer behavior, culture, and business objectives.
• Strong understanding of agency operations, including staffing, scoping, account planning, and team resourcing.
• Ability to turn recommendations into actionable plans and inspire cross-functional teams to bring them to life.
• Experience using social analytics and performance data to inform strategy and optimize results.
• Entrepreneurial mindset with a passion for growing business, developing talent, and pushing work to be best-in-class.

Responsibilities

• Lead social strategy across a portfolio of brands, ensuring work is strategically sound, culturally relevant, and aligned to client business goals.
• Serve as a senior client partner and trusted strategic advisor, building strong relationships with senior stakeholders.
• Present recommendations, business updates, and Quarterly Business Reviews (QBRs) to executive-level audiences.
• Partner with creative, analytics, account, influencer, and project management teams to develop integrated social marketing programs.
• Oversee always-on social programs, community engagement efforts, and larger campaign initiatives across owned and earned channels.
• Develop social strategies and campaign roadmaps grounded in consumer, category, and cultural insights.
• Identify emerging social trends, platform opportunities, and cultural moments that can be leveraged on behalf of clients.
• Drive business growth by uncovering incremental opportunities and expanding client partnerships.
• Help shape staffing plans, team structures, scopes, and overall account operations.
• Lead, mentor, and develop a team of approximately 15 people, including Managers, Strategists, Associate Directors, and Analytics leaders.
• Provide senior-level guidance and oversight while remaining hands-on in refining and elevating strategic work.
• Foster a collaborative culture that encourages creativity, accountability, and professional growth.

Skills

Social strategy

Client relationship leadership

Executive presence

Team leadership

Social analytics

Platform knowledge

Business development

Stakeholder influence

Job description

Dentsu Creative is seeking a Group Director, Social Marketing & Strategy to join our Social Marketing & Strategy team. Reporting to the VP, Head of Social Marketing & Strategy, this role will lead social strategy across a portfolio of leading CPG snack brands while serving as a trusted advisor to senior clients and a mentor to a high-performing team. We're looking for a strategic leader who thrives in a fast-paced agency environment and brings a blend of executive presence, deep social expertise, and strong client partnership skills. The ideal candidate can confidently challenge thinking, build alignment among stakeholders, and adapt to the needs of the moment while keeping broader business objectives in focus. This individual will help shape social strategy across key accounts, strengthen client relationships, develop and inspire talent, and identify opportunities for growth and innovation. As a member of the leadership team, they will play a pivotal role in driving impactful business results and advancing the future of social strategy for a portfolio of iconic brands.

What You'll Do

• Lead social strategy across a portfolio of brands, ensuring work is strategically sound, culturally relevant, and aligned to client business goals.
• Serve as a senior client partner and trusted strategic advisor, building strong relationships with senior stakeholders.
• Present recommendations, business updates, and Quarterly Business Reviews (QBRs) to executive-level audiences.
• Partner with creative, analytics, account, influencer, and project management teams to develop integrated social marketing programs.
• Oversee always-on social programs, community engagement efforts, and larger campaign initiatives across owned and earned channels.
• Develop social strategies and campaign roadmaps grounded in consumer, category, and cultural insights.
• Identify emerging social trends, platform opportunities, and cultural moments that can be leveraged on behalf of clients.
• Drive business growth by uncovering incremental opportunities and expanding client partnerships.
• Help shape staffing plans, team structures, scopes, and overall account operations.
• Lead, mentor, and develop a team of approximately 15 people, including Managers, Strategists, Associate Directors, and Analytics leaders.
• Provide senior-level guidance and oversight while remaining hands-on in refining and elevating strategic work.
• Foster a collaborative culture that encourages creativity, accountability, and professional growth.

What You'll Bring

• 10+ years of experience in social marketing strategy, preferably within an agency environment.
• Experience leading large-scale client relationships and serving as the day-to-day strategic lead on complex business.
• Proven success building and developing high-performing teams.
• Executive presence with the confidence to challenge client thinking and advocate for strategic recommendations.
• Strong emotional intelligence and the ability to read a room, adapt, and influence stakeholders at all levels.
• Deep understanding of social platforms, social best practices, and the evolving digital landscape.
• Experience developing insight-driven strategies rooted in consumer behavior, culture, and business objectives.
• Strong understanding of agency operations, including staffing, scoping, account planning, and team resourcing.
• Ability to turn recommendations into actionable plans and inspire cross-functional teams to bring them to life.
• Experience using social analytics and performance data to inform strategy and optimize results.
• Entrepreneurial mindset with a passion for growing business, developing talent, and pushing work to be best-in-class.

The annual base salary range for this position is $164,450 - $175,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work