Director of Digital & Programmatic Strategy

Dentsu, Inc.; New York (NY); On-site; USD 114,000 - 153,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu X in New York is seeking a Director to set the strategic direction for assigned brands and lead a digital and programmatic team across the dentsu portfolio, including Carat, dentsuX, and iProspect. You will drive campaigns to meet client goals with an entrepreneurial, data-driven approach.

The ideal candidate excels in team management, has programmatic expertise, and stays current on ad tech changes to deliver innovative, high-impact solutions for clients.

Qualifications

• 7+ years in programmatic/digital media.
• Pharma client experience preferred.
• Strong cross-channel expertise and strategic leadership.
• Excellent communication and analytical skills.

Responsibilities

• Oversee programmatic and digital strategy and develop tactical recommendations.
• Lead account team and ensure alignment with client goals.
• Manage client relationships and communications.
• Mentor junior team members with regular 1:1s.
• Drive innovation and campaign strategy using data and tech.
• Track monthly investments and revenue across clients.
• Develop thought leadership and share knowledge across teams.

Skills

Programmatic & digital

DSP/SSP expertise

Team leadership

Client relationships

Analytical thinking

Communication skills

Pharma experience preferred

Tools

Ad servers

DMPs

Analytics dashboards

Planning platforms

Job description

Dentsu X in New York is seeking a Director to set the strategic direction for assigned brands and lead a digital and programmatic team across the dentsu portfolio, including Carat, dentsuX, and iProspect. You will drive campaigns to meet client goals with an entrepreneurial, data-driven approach.

The ideal candidate excels in team management, has programmatic expertise, and stays current on ad tech changes to deliver innovative, high-impact solutions for clients.