Director of Digital & Programmatic Strategy

Dentsu; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

Life insurance

Disability insurance

401k

Flexible PTO

15 holidays per year

Parental leave

Job summary

Dentsu is seeking a Director to set the strategic direction for assigned brands within the Dentsu portfolio and oversee a digital and programmatic team across brands such as Carat, dentsuX, and iProspect. The ideal candidate will drive campaign strategy, manage client relationships, and mentor team members to improve performance and growth.

Based in New York, this permanent, full-time role requires deep programmatic expertise, strong leadership, and exceptional communication skills to align with

Qualifications

• 7+ years of experience within the programmatic and digital industry.
• Experience working on a pharmaceutical client preferred.
• Strong experience across all digital media channels and ability to eloquently speak to each.
• Strong understanding of business concepts and client objectives to identify expansion opportunities.
• Consistent, exceptional project management.
• Excellent verbal and written communications, presentation, and analytical skills.
• Solutions orientated with strong critical thinking abilities and problem‑solving skills.
• Strong analytical thinking and mathematical skills.
• Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

Responsibilities

• Oversee programmatic and digital direct strategy and lead development of tactical recommendations.
• Provide leadership to account team and manage day‑to‑day activities or direct reports, fostering a culture of teamwork and collaboration, ensuring team operations align with client goals and strategic vision.
• Manage client relationships, priorities, and client communication.
• Drive growth of junior team members through regular 1:1 meetings and mentorship.
• Lead knowledge‑share sessions to enhance campaign performance and share knowledge and experience.
• Experience with DSP, SSP, digital direct publishers, ad servers, and ad verification partners.
• Adopt and enforce established team operational standards and best practices.
• Set and manage timelines to ensure prioritization of team deliverables.
• Guide and encourage cross‑discipline trainings to ensure all team members are comfortable planning and executing both direct and programmatic campaigns.
• Drive innovation for assigned brands, managing monthly investment tracking and revenue across clients.
• Contribute to and/or lead development of thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams.

Skills

Programmatic expertise

Digital media

Analytical skills

Tools

DSPs

Ad servers

Ad verification

DMPs

Analytics dashboards

Job description

Dentsu is seeking a Director to set the strategic direction for assigned brands within the Dentsu portfolio and oversee a digital and programmatic team across brands such as Carat, dentsuX, and iProspect. The ideal candidate will drive campaign strategy, manage client relationships, and mentor team members to improve performance and growth.

Based in New York, this permanent, full-time role requires deep programmatic expertise, strong leadership, and exceptional communication skills to align with