Graduate Programs Marketing Manager (Hybrid)

UAB group; Birmingham (AL); Hybrid; USD 55,000 - 80,000; Full time

Job summary

University of Alabama at Birmingham seeks a Marketing Manager for Graduate Recruitment to lead integrated marketing initiatives across the prospective student journey, shaping messaging and channels to support enrollment goals.

Based in Birmingham, this hybrid role partners with the Graduate School and programs, uses data to optimize campaigns, and manages calendars, content, and email communications to drive inquiries, applications, and yields.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations, or a related field and four (4) years of related experience required. Work experience may NOT substitute for the education requirement.

Responsibilities

• Develops and leads recruitment marketing strategies for UAB's Graduate Programs, aligning audiences, messaging, and channels to enrollment goals and admission cycles.
• Serves as the primary marketing liaison to the Graduate School, program directors, and graduate program coordinators; manages intake, prioritization, and scoping of recruitment requests and timelines.
• Oversees development of program-specific inquiry nurture, application, and yield communications; writes and edits content highlighting graduate programs.
• Owns the graduate recruitment editorial calendar and content strategy, mapped to application deadlines, recruitment events, and admission milestones; ensures compliance with CAN-SPAM and UAB brand and email policies.
• Partners with the Marketing Systems Specialist to plan inquiry-to-enrollment automated emails, personalization, and A/B testing.
• Analyze graduate funnel performance (inquiries, applications, admits, and enrollments) and campaign engagement; report results and recommendations to leadership and program stakeholders.
• Performs other duties as assigned.

Skills

Content writing

Email marketing

CRM platforms

Analytics

Project management

Relationship management

Digital marketing

Education

Bachelor's degree in Advertising/Marketing/Communications

Job description

University of Alabama at Birmingham seeks a Marketing Manager for Graduate Recruitment to lead integrated marketing initiatives across the prospective student journey, shaping messaging and channels to support enrollment goals.

Based in Birmingham, this hybrid role partners with the Graduate School and programs, uses data to optimize campaigns, and manages calendars, content, and email communications to drive inquiries, applications, and yields.