Graduate Recruitment Marketing Manager (Hybrid)

UAB group; University (FL); Hybrid; USD 55,000 - 80,000; Full time

Job summary

The University of Alabama at Birmingham is seeking a MARKETING MANAGER for Graduate Recruitment to lead integrated marketing initiatives that drive graduate enrollment. This role partners with the Graduate School and programs to translate enrollment priorities into audience-centered campaigns across the prospective student journey.

Responsibilities include developing recruitment strategies, managing content calendars, coordinating email communications, and analyzing funnel performance.

Qualifications

• Minimum bachelor's degree in advertising, marketing, communications, student affairs, public relations, or related field.
• Four years of related experience required; education cannot be substituted.
• Knowledge of CAN-SPAM and brand/email policies is a plus.

Responsibilities

• Develops and leads recruitment marketing strategies for UAB's Graduate Programs, aligning audiences, messaging, and channels to enrollment goals and admission cycles.
• Serves as the primary marketing liaison to the Graduate School, program directors, and graduate program coordinators; manages intake, prioritization, and scoping of recruitment requests and timelines.
• Oversees development of program-specific inquiry nurture, application, and yield communications; writes and edits content highlighting graduate programs.
• Owns the graduate recruitment editorial calendar and content strategy, mapped to application deadlines, recruitment events, and admission milestones; ensures compliance with CAN-SPAM and UAB brand and email policies.
• Partners with the Marketing Systems Specialist to plan inquiry-to-enrollment automated emails, personalization, and A/B testing.
• Analyze graduate funnel performance (inquiries, applications, admits, and enrollments) and campaign engagement; report results and recommendations to leadership and program stakeholders.
• Performs other duties as assigned.

Skills

Writing & editing

Email marketing

CRM platforms

Marketing automation

Analytics & reporting

Stakeholder management

Education

Bachelor's degree

Job description

The University of Alabama at Birmingham is seeking a MARKETING MANAGER for Graduate Recruitment to lead integrated marketing initiatives that drive graduate enrollment. This role partners with the Graduate School and programs to translate enrollment priorities into audience-centered campaigns across the prospective student journey.

Responsibilities include developing recruitment strategies, managing content calendars, coordinating email communications, and analyzing funnel performance.